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北京时间·源无时间·以抓取为准·⟳ 抓取 23:26:19·⚡ 决策 07-28 23:27:00 +41s·90.7 天前

美国银行推出升级版 Travel Center 旅行预订平台

该事件是美国银行面向持卡人的旅行预订入口升级,属于客户体验和奖励生态营销更新,未披露订单金额、收入分成、用户转化或利润增量。

📄 原文BAC↗ 原文
Book Your Next Getaway: New Bank of America Travel Center Makes it Easier to Plan and Book Memorable Travel Experiences…
不做 美国银行(BAC.US)
超大市值银行的旅行预订平台升级属于营销和客户体验更新,未披露可量化收入或利润增量,不做。
不做 Booking Holdings(BKNG.US)
Agoda/Rocket Travel 作为合作方被点名,但公告未披露订单金额、分成或交易额增量,对 BKNG 市值级影响不足,不做。
展开详情(成交明细 / 研究档案 / 原文全文 / 决策记录链)

研究档案

🔎 新鲜度:最早出现 2026-07-28 · 扩散 low · price-in 风险 low ↗

关键理由

  • 该事件是美国银行面向持卡人的旅行预订入口升级,属于客户体验和奖励生态营销更新,未披露订单金额、收入分成、用户转化或利润增量。
  • Booking Holdings 旗下 Agoda/Rocket Travel 只是技术和库存合作方,新闻未显示对 BKNG 收入或利润有可量化短周期增量。

主要风险

  • 若后续披露该平台带来显著新增交易额或独家分成安排,可重新评估;当前公告没有足够财务量级。

原文全文

展开原文 · 13,970 字
Book Your Next Getaway: New Bank of America Travel Center Makes it Easier to Plan and Book Memorable Travel Experiences
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July 28,
2026 at 9:00 AM Eastern
Clients can now access nearly 1 million travel options across hotels, flights, ground transportation, and more
Key points
Enhanced Travel Center, powered by Rocket Travel by Agoda, features more than half a million properties worldwide, flights from over 170 airline partners, ground transportation through more than 170 car rental companies, and over 400,000 activities.
New platform features improved search tools and expanded booking options, including the ability to mix and match airlines for departure and return flights.
Clients enjoy more comprehensive hotel property details, including images, amenities and reviews.
NEW YORK,
New York
N.Y.
– Bank of America today announced the launch of an enhanced
Travel Center
, making it easier for clients to plan, book and manage travel. The newly redesigned platform powered by Rocket Travel by Agoda – the strategic partnerships arm of digital travel platform Agoda, a Booking Holdings company – features a wider selection of travel inventory, improved search and filtering capabilities and flexible payment options, including the ability to combine credit card rewards with a credit or debit card payment when booking travel.
“As travelers seek meaningful experiences and ways to maximize their rewards, our enhanced Travel Center provides a more flexible and comprehensive way to manage travel,”
said
Mary Hines Droesch, Head of Consumer and Small Business Products & Analytics at Bank of America
.
“The new destination reflects our continued focus on delivering value and memorable experiences for clients.”
A recent
Bank of America report (PDF)
shows more Americans (
seventy seven percent
77%
) are traveling this summer compared to previous years, with appetite for international travel also increasing. To support growing demand, the Bank of America Travel Center provides access to a global travel network that includes more than half a million properties worldwide, flights from over 170 airline partners, ground transportation through more than 170 car rental companies and over 400,000 activities.
“Financial institutions are redefining what a rewards program can deliver, and travel sits at the heart of that experience,”
Damien Pfirsch, Head of Rocket Travel by Agoda
“We’re proud to bring together Rocket Travel by Agoda’s innovative technology and tailored capabilities, backed by the breadth of Booking Holdings’ global travel supply, to power Bank of America’s Travel Center to bring travelers greater choice, flexibility and value.”
The new Travel Center features:
Enhanced search and filtering tools
to help clients quickly find options based on timing, price and amenities.
Expanded inventory of hotels, flights, car rentals and more
providing access to a wider range of destinations and price points.
Flexible booking options, including the ability to combine credit card rewards
with a credit card or debit card payment and mix and match departure and return flights.
Comprehensive hotel property details,
including images, amenities and reviews, supporting more informed decision-making.
Access to the Travel Center varies by card product. Depending on your card type, clients can access the platform through the Mobile Banking app, Online Banking or Erica® and utilize payment and redemption options available for their card. Access to the Travel Center and redemption options for Bank of America cardholders will expand over time. In addition, eligible cardholders enrolled in BofA Rewards can leverage the loyalty program’s benefits, including Deals and Lifestyle Benefits, to help plan, pay for and further enhance their travel experiences.
Frequently asked questions
Question: What is the Bank of America Travel Center?
Answer:
The Bank of America Travel Center is a digital platform within the Mobile Banking app and Online Banking that allows eligible cardholders to plan, book and manage travel. The enhanced experience brings together hotels, flights and more in one place, with intuitive tools designed to simplify the end-to-end travel booking process.
Question: What’s new about the enhanced Travel Center experience?
The upgraded platform features a more intuitive interface, improved search and filtering capabilities and expanded booking options. Clients can also access more comprehensive travel content. The platform features flexible payment options, including the ability to combine credit card rewards and credit or debit card payments when booking travel.
Question: How can I access the Travel Center?
Access to the Travel Center is based on your card type.
Bank of America® Premium Rewards® and Bank of America® Premium Rewards® Elite cardholders can book travel with card rewards and/or card payments in the Travel Center through the Mobile Banking app and Online Banking.
Bank of America® Travel Rewards cardholders can book travel with card payments in the Travel Center through Online Banking.
Bank of America® Customized Cash Rewards and Bank of America® Unlimited Cash Rewards cardholders can book travel with card payments in the Travel Center. Use Erica® in the Mobile Banking app or Search in Online Banking to access the Travel Center.
BankAmericard Rewards® cardholders can book travel with card rewards and/or card payments in the Travel Center through Online Banking.
Question: What travel options are available through the platform?
The Travel Center provides access to a broad range of travel options powered by Rocket Travel by Agoda, the strategic partnerships arm of Agoda – a Booking Holdings’ company. Cardholders can explore nearly 1 million accommodation and booking options worldwide through a tailored Bank of America-branded booking experience, along with additional travel offerings designed to support a seamless planning journey.
Rocket Travel by Agoda
Rocket Travel by Agoda is the strategic partnerships arm of Agoda, part of Booking Holdings (
N A S D A Q B K N G
NASDAQ: BKNG
). Rocket Travel by Agoda partners with global brands to bring their customers rewarding and engaging travel experiences that deliver value, maximize rewards, and build customer loyalty for partners’ brands. Learn more at the
Rocket Travel
website.
Agoda
Agoda, a digital travel platform, helps anyone see the world for less with its great value deals on a global network of over 7 million hotels and holiday properties worldwide, plus flights, activities, and more. Agoda.com and the Agoda mobile app are available in 39 languages and supported by 24/7 customer support.
Headquartered in Singapore, Agoda is part of Booking Holdings (
Nasdaq B K N G
Nasdaq: BKNG
) and employs more than 7,000 staff in 27 markets, dedicated to leveraging best-in-class technology to make travel even easier.
Agoda’s
B two B
B2B
division connects accommodation, flight and activity providers alongside strategic partners to a global audience of intent-driven consumers. Agoda drives partner success with actionable insights, data-driven solutions, and localized marketing strategies.
Bank of America is one of the world’s leading financial institutions, serving individual consumers, small and middle-market businesses and large corporations with a full range of banking, investing, asset management and other financial and risk management products and services. The company provides unmatched convenience in the United States, serving nearly 70 million clients with approximately 3,500 retail financial centers, approximately 15,000
A T Ms
ATMs
(automated teller machines) and award-winning digital banking with approximately 60 million verified digital users. Bank of America is a global leader in wealth management, corporate and investment banking and trading across a broad range of asset classes, serving corporations, governments, institutions and individuals around the world. As the
number one
#1
small business lender in the United States (
F D I C
FDIC
), Bank of America offers industry-leading support to approximately 4 million small business households through a suite of innovative, easy-to-use online products and services. The company serves clients through operations across the United States, its territories and more than 35 countries and/or jurisdictions. Bank of America Corporation stock (
N Y S E B A C
NYSE: BAC
) is listed on the New York Stock Exchange.
Reporters may contact
Carolyn Batt, Bank of America
Phone:
one six four six nine eight three one three six nine
1.646.983.1369
carolyn.batt@bofa.com
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Consumer Bank
July 28, 2026 at 9:00 AM Eastern
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