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卡卡圈坊(Krispy Kreme)发布秋季限定菜单(Pumpkin Spice及Biscoff系列),8月11日上市
这是Krispy Kreme(DNUT.US)每年例行的秋季限定菜单营销公告,官方自标Category为Brand News,属纯品牌宣传,无任何财务披露或经营指引变化
📄 原文DNUT↗ 原文
Pumpkin Spice is Back! KRISPY KREME® Welcomes Fall with New Autumn Seasonal Collection on Aug. 11
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不做 卡卡圈坊(Krispy Kreme)(DNUT.US)
例行季节性菜单的品牌营销公告(官方分类为Brand News),无订单金额、无指引变化、无可量化的收入/利润传导,属品牌宣传早停情形,无方向、无edge,不做
展开详情(成交明细 / 研究档案 / 原文全文 / 决策记录链)
研究档案
🔎 新鲜度:最早出现 2026-08-07 · 扩散 low · price-in 风险 low ↗
关键理由
- 这是Krispy Kreme(DNUT.US)每年例行的秋季限定菜单营销公告,官方自标Category为Brand News,属纯品牌宣传,无任何财务披露或经营指引变化
- 季节性菜单是连锁餐饮的常规经营动作,未披露任何销售目标、收入增量或客单价影响,无法量化对收入/利润/市值的传导
- 无可交易的方向性edge,按品牌宣传早停处理
主要风险
- 无——该事件本身不构成任何方向性风险
原文全文
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Pumpkin Spice is Back! KRISPY KREME® Welcomes Fall with New Autumn Seasonal Collection on Aug. 11
08/07/2026
Download
(opens in new window)
Lineup features four craveable doughnuts and two seasonal beverages
CHARLOTTE, N.C.--(BUSINESS WIRE)--
Move over, summer. Krispy Kreme® is welcoming the return of Pumpkin Spice – joined by the fan-favorite Biscoff® Cookie Butter Doughnut – as it unveils its
Autumn Seasonal Collection
, the brand's latest seasonal menu refresh, available beginning Tuesday, Aug. 11. Featuring the return of fan-favorite Pumpkin Spice alongside craveable new seasonal doughnuts and beverages, the lineup delivers the rich, comforting flavors fans wait all year to enjoy. And this is just the beginning, with even more seasonal experiences arriving later this month and throughout September.
Available for a limited time at participating shops nationwide, Krispy Kreme's Autumn Seasonal Collection features four doughnuts inspired by the season's most comforting flavors:
NEW Maple Cheesecake Doughnut
– An unglazed shell doughnut filled with cheesecake Kreme™, dipped in maple icing and topped with graham flavored crunch and maple drizzle.
NEW Cafe Mocha Doughnut
– An Original Glazed® doughnut dipped in chocolate icing and topped with a coffee flavored buttercreme swirl and a mocha bean.
Biscoff® Cookie Butter Doughnut
– An unglazed shell doughnut filled with Biscoff Cookie Butter Kreme™, dipped in Biscoff cookie butter icing and topped with Biscoff cookie pieces, then drizzled with white icing.
Pumpkin Spice Cake Doughnut
– An Original Glazed® Old Fashioned cake doughnut featuring pumpkin spice flavor.
Krispy Kreme is also serving up two seasonal lattes that celebrate the flavors of fall:
Pumpkin Spice Latte
– A latte flavored with pumpkin pie sauce, topped with whipped cream and pumpkin spice seasoning.
NEW Apple Crisp Latte
– A latte flavored with apple crisp syrup, topped with whipped cream, caramel drizzle and graham flavored topping.
"Nobody welcomes fall quite like Krispy Kreme, and we're excited to bring back Pumpkin Spice while introducing even more seasonal flavors for our fans to fall in love with," said
Alison Holder, Chief Product and Brand Officer at Krispy Kreme
. "Whether you're team Pumpkin Spice, maple, mocha or Biscoff® Cookie Butter, our Autumn Seasonal Collection has something for every fall craving. And we're just getting started."
Krispy Kreme’s Autumn Seasonal Collection will be available in-shop and for pickup or delivery via Krispy Kreme's app and website, individually and by the dozen, while supplies last. Visit
www.krispykreme.com/locate/location-search
to find a shop near you.
Share how you're cozying up to fall with Krispy Kreme’s new Autumn Seasonal Collection by using #KrispyKreme and tagging @krispykreme on social media.
About Krispy Kreme
Headquartered in Charlotte, N.C., Krispy Kreme is one of the most beloved and well-known sweet treat brands in the world. Our iconic Original Glazed® doughnut is universally recognized for its hot-off-the-line, melt-in-your-mouth experience. Krispy Kreme operates in more than 40 countries through its unique network of fresh doughnut shops, partnerships with leading retailers, and a rapidly growing digital business. Our purpose of touching and enhancing lives through the joy that is Krispy Kreme guides how we operate every day and is reflected in the love we have for our people, our communities, and the planet. Connect with Krispy Kreme Doughnuts at
KrispyKreme.com
and follow us on social:
X
,
Instagram
and
Facebook
.
Category: Brand News
Liv Rockett
Liv.Rockett@omc.com
Source: Krispy Kreme
Multimedia Files:
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Sign up for Email Alerts
Learn More
IR Home
News
Events & Presentations
Financials & Reports
SEC Filings
Quarterly Results
Form 8937
Annual Reports
Stock Information
Analyst Coverage
Global Leadership Team
Governance
Board of Directors
Committee Composition
Governance Documents
Responsibility Report
Resources
Investor FAQs
Contact IR
Email Alerts
View all news
Pumpkin Spice is Back! KRISPY KREME® Welcomes Fall with New Autumn Seasonal Collection on Aug. 11
08/07/2026
Download
(opens in new window)
Lineup features four craveable doughnuts and two seasonal beverages
CHARLOTTE, N.C.--(BUSINESS WIRE)--
Move over, summer. Krispy Kreme® is welcoming the return of Pumpkin Spice – joined by the fan-favorite Biscoff® Cookie Butter Doughnut – as it unveils its
Autumn Seasonal Collection
, the brand's latest seasonal menu refresh, available beginning Tuesday, Aug. 11. Featuring the return of fan-favorite Pumpkin Spice alongside craveable new seasonal doughnuts and beverages, the lineup delivers the rich, comforting flavors fans wait all year to enjoy. And this is just the beginning, with even more seasonal experiences arriving later this month and throughout September.
Available for a limited time at participating shops nationwide, Krispy Kreme's Autumn Seasonal Collection features four doughnuts inspired by the season's most comforting flavors:
NEW Maple Cheesecake Doughnut
– An unglazed shell doughnut filled with cheesecake Kreme™, dipped in maple icing and topped with graham flavored crunch and maple drizzle.
NEW Cafe Mocha Doughnut
– An Original Glazed® doughnut dipped in chocolate icing and topped with a coffee flavored buttercreme swirl and a mocha bean.
Biscoff® Cookie Butter Doughnut
– An unglazed shell doughnut filled with Biscoff Cookie Butter Kreme™, dipped in Biscoff cookie butter icing and topped with Biscoff cookie pieces, then drizzled with white icing.
Pumpkin Spice Cake Doughnut
– An Original Glazed® Old Fashioned cake doughnut featuring pumpkin spice flavor.
Krispy Kreme is also serving up two seasonal lattes that celebrate the flavors of fall:
Pumpkin Spice Latte
– A latte flavored with pumpkin pie sauce, topped with whipped cream and pumpkin spice seasoning.
NEW Apple Crisp Latte
– A latte flavored with apple crisp syrup, topped with whipped cream, caramel drizzle and graham flavored topping.
"Nobody welcomes fall quite like Krispy Kreme, and we're excited to bring back Pumpkin Spice while introducing even more seasonal flavors for our fans to fall in love with," said
Alison Holder, Chief Product and Brand Officer at Krispy Kreme
. "Whether you're team Pumpkin Spice, maple, mocha or Biscoff® Cookie Butter, our Autumn Seasonal Collection has something for every fall craving. And we're just getting started."
Krispy Kreme’s Autumn Seasonal Collection will be available in-shop and for pickup or delivery via Krispy Kreme's app and website, individually and by the dozen, while supplies last. Visit
www.krispykreme.com/locate/location-search
to find a shop near you.
Share how you're cozying up to fall with Krispy Kreme’s new Autumn Seasonal Collection by using #KrispyKreme and tagging @krispykreme on social media.
About Krispy Kreme
Headquartered in Charlotte, N.C., Krispy Kreme is one of the most beloved and well-known sweet treat brands in the world. Our iconic Original Glazed® doughnut is universally recognized for its hot-off-the-line, melt-in-your-mouth experience. Krispy Kreme operates in more than 40 countries through its unique network of fresh doughnut shops, partnerships with leading retailers, and a rapidly growing digital business. Our purpose of touching and enhancing lives through the joy that is Krispy Kreme guides how we operate every day and is reflected in the love we have for our people, our communities, and the planet. Connect with Krispy Kreme Doughnuts at
KrispyKreme.com
and follow us on social:
X
,
and
.
Category: Brand News
Liv Rockett
Liv.Rockett@omc.com
Source: Krispy Kreme
Multimedia Files:
Stay Informed
Sign up for Email Alerts
Learn More
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