BetMGM 续约冰球明星 Connor McDavid 担任负责任博彩大使，无金额披露，属营销/品牌续约而非财务催化

Multiyear extension builds on company's commitment to promoting award-winning responsible
gambling
campaign
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here
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JERSEY CITY, N.J.
,
Oct. 15, 2026
/
PRNewswire
/ -- BetMGM, a leading sports
betting
and iGaming operator, announced the renewal of its partnership with three-time National Hockey League (NHL®) Hart Memorial Trophy winner Connor McDavid. Since joining BetMGM's roster of ambassadors in March 2022, McDavid has been featured in BetMGM's responsible
gambling
initiatives, which have demonstrated measurable shifts in how customers manage their play.
"Connor has been an exceptional partner in helping us show that responsible
gambling
can be both engaging and effective," said Adam Greenblatt, Chief Executive Officer, BetMGM. "The results of our campaign reflect how thoughtful messaging can drive meaningful action, with more players using tools like deposit limits to play within their comfort level. We're proud to continue working with one of hockey's most respected leaders to ensure that gaming is always fun and entertaining."
Under the renewed agreement, McDavid will continue to appear in BetMGM responsible
gambling
content across broadcast, digital and social platforms. The campaign will expand its reach to new audiences and markets, with a continued emphasis on promoting BetMGM's suite of player protection tools – including deposit limits, stake limits, time-out features, and self-exclusion options – all accessible directly within the BetMGM app. A third responsible
gambling
ad featuring McDavid will begin airing soon.
McDavid said, "Being disciplined and making smart decisions are big parts of hockey. They're important when it comes to sports
betting
, too. BetMGM gives players tools that help them stay in control of their play, because keeping
betting
fun starts with
betting
responsibly."
Since launching in December 2025, the company's "Mullet Over" campaign has contributed to a 27% year-over-year increase in the number of accounts with deposit limits.
Richard Taylor, Director of Responsible
Gambling
, BetMGM, said, "We believe player protection and great entertainment go hand in hand. Our relationship with Connor has helped make responsible
gambling
more relevant to sports fans, and the increased adoption of our tools and resources show the impact these efforts can have."
BetMGM is currently available in 31 markets with mobile and retail offerings. As BetMGM continues to expand into new markets and introduces new features, responsible
gambling
remains a key focus.
Additionally, BetMGM is proud to provide resources to help customers play responsibly, including GameSense, an industry-leading program developed and licensed to MGM Resorts by the British Columbia Lottery Corporation. Through the integration within BetMGM's mobile and desktop platforms, customers can receive the same GameSense experience they have grown to rely on at MGM Resorts properties. GameSense complements BetMGM's existing responsible
gambling
tools which serve to provide customers with an entertaining and safe digital experience
.
For more information, follow
@BetMGM
on X.
Gambling
problem? Call 1-800-GAMBLER or 1-800-MY-RESET (Available in the US), 877-8-HOPENY or text HOPENY (467369) (NY),1-800-327-5050 (MA),1-800-BETS-OFF (IA), 1-800-981-0023 (PR). Visit mdgamblinghelp.org (MD). 21+ only. Please
Gamble
Responsibly. See BetMGM.com for Terms. In partnership with Kansas Crossing
Casino
and Hotel.
NHL and the NHL Shield are registered trademarks of the National Hockey League. © 2026 NHL. All Rights Reserved.
About BetMGM
BetMGM is a market leading sports
betting
and gaming entertainment company, pioneering the online gaming industry. Born out of a partnership between MGM Resorts International (NYSE: MGM) and Entain Plc (LSE: ENT), BetMGM has exclusive access to all of MGM's U.S. land-based and online sports
betting
, major tournament poker, and online gaming businesses. Utilizing Entain's U.S.-licensed, state-of-the-art technology, BetMGM offers sports
betting
and online gaming via market-leading brands including BetMGM, Borgata
Casino
, Party
Casino
and Party Poker. Founded in 2018, BetMGM is headquartered in New Jersey. For more information, visit
https://www.betmgminc.com
.
Forward Looking Statements
Statements in this release that are not historical facts are forward-looking statements, within the meaning of the Private Securities Litigation Reform Act of 1995, as amended, and involve risks and/or uncertainties, including those described in MGM Resorts' public filings with the Securities and Exchange Commission. Forward-looking statements can be identified by the use of forward-looking terminology such as "believes," "expects," "could," "may," "will," "should," "seeks," "likely," "intends," "plans," "pro forma," "projects," "estimates" or "anticipates" or the negative of these words and phrases or similar words or phrases that are predictions of or indicate future events or trends and that do not relate solely to historical matters. MGM Resorts and BetMGM have based forward-looking statements on management's current expectations and assumptions and not on historical facts. Examples of these statements include, but are not limited to, MGM Resorts and BetMGM's expectations regarding the partnership with Connor McDavid. These forward-looking statements involve a number of risks and uncertainties. Among the important factors that could cause actual results to differ materially from those indicated in such forward-looking statements include the risk that the partnership does not occur in the manner described herein, risks related to the effects of economic conditions and market conditions in the markets in which MGM Resorts and BetMGM operate and competition with other destination travel locations throughout the United States and the world, the design, timing and costs of expansion projects, risks relating to international operations, permits, licenses, financings, approvals and other contingencies in connection with growth in new or existing jurisdictions and additional risks and uncertainties described in MGM Resorts' Form 10-K, Form 10-Q and Form 8-K reports (including all amendments to those reports). In providing forward-looking statements, neither MGM Resorts nor BetMGM is undertaking any duty or obligation to update these statements publicly as a result of new information, future events or otherwise, except as required by law. If MGM Resorts or BetMGM update one or more forward-looking statements, no inference should be drawn that it will make additional updates with respect to those other forward-looking statements
MEDIA CONTACTS
BetMGM
Jennifer Arapoff
press@betmgm.com
Robert Flicker
BetMGM@kirvindoak.com
SOURCE BetMGM