PVH发布Calvin Klein 2026秋季牛仔营销活动并启动全球推广

denim campaign starring
GRAMMY
®
Award-nominated
pop sensation
Tate McRae
. Rolling out over the next month with a lineup of global talent, “Feel the Fit” celebrates the confidence that comes when the fit feels right, brought to life through each talent’s own energy and style. First, Tate brings her signature movement, sensuality and attitude to iconic
Calvin Klein
denim.
This press release features multimedia. View the full release here:
https://www.businesswire.com/news/home/20260825108749/en/
Tate McRae
for Calvin Klein photographed by Carlijn Jacobs
"I’ve always been a fan of
Calvin Klein
jeans. Every style has its own personality, but they all give you that same undeniable confidence,” said
Tate McRae
. “This campaign is about that moment when you put on your favorite pair of jeans and everything just clicks. I loved being able to move, dance and bring my own energy to every look.”
Directed by
Carlijn Jacobs
, the campaign captures the instant shift that happens when Tate slips into her
Calvin Klein
jeans. Across familiar, everyday settings, Tate transforms each scene through instinctive movement and dance, bringing to life the power of pulling on the perfect pair. The energy, amplified by the “Groove Is In The Heart” soundtrack, channels iconic ‘90s
Calvin Klein
, reimagined for today through Tate’s signature performance style.
“Denim has always been at the heart of
Calvin Klein
, shaping our distinct point of view on confidence, sensuality and self-expression,” said
David Savman
, Global Brand President,
Calvin Klein
. “Defined by iconic design codes, superior fit and seductive styling,
Calvin Klein
jeans have long been worn by those who shape the moment, helping the brand become a defining force in denim. ‘Feel the Fit' brings that legacy to life for a new generation in a way that feels unmistakably
Calvin Klein
and entirely current.”
For Fall 2026,
Calvin Klein
introduces new denim fits designed to make finding your perfect pair effortless. The
Low Rise Baggy Jean
pairs a relaxed style with a refined dark wash. The
High
Rise Loose Jean
features a high waist and a loose, elongating silhouette in an indigo rinse, while the era-defining
90s Straight Jean
returns in true blue and washed seasonal tones. Worn throughout the campaign, each style brings its own attitude to
Calvin Klein
signature denim.
The campaign launches globally on
August 25
th
across
Calvin Klein
retail,
calvinklein
.com and social platforms, as well as high-impact out-of-home placements. On social, creators will be invited to recreate Tate’s campaign choreography by
Sergio Reis
, set to the campaign track.
Stay tuned for the next chapter.
Campaign Assets:
HERE
Campaign Credits:
Directed and photographed by Carlijn Jacobs
Choreographed by
Sergio Reis
Editorial Credits:
Calvin Klein
Social:
@calvinklein
Contacts:
Erin Leary
, VP, Corporate Communications
erinleary@ck.com
Nick Courtois
, Sr. Manager, Corporate Communications
nicholascourtois@ck.com
About
Calvin Klein
Calvin Klein
is one of the world’s leading global fashion lifestyle brands, founded in
New York
in 1968. Shaped by a way of living that meets culture, the brand’s distinctive, modern aesthetic informs its approach to iconic product design and influential brand storytelling.
Across underwear, jeans, apparel, accessories, home and fragrance,
Calvin Klein
creates essential pieces that translate its American fashion roots to an international audience. Global retail sales of
Calvin Klein
products were approximately
$9 billion
in 2025.
About PVH Corp.
PVH is one of the world’s largest fashion companies, driven by its two iconic brands,
Calvin Klein
and
TOMMY HILFIGER
. For more than 140 years, PVH has connected with and inspired consumers globally and now operates in more than 40 countries worldwide. For more information, visit
https://www.pvh.com
.
Follow us on
Instagram
and
LinkedIn
.
View source version on businesswire.com:
https://www.businesswire.com/news/home/20260825108749/en/
Media Contacts:
communications@ck.com
Erin Leary,
erinleary@ck.com
Nick Courtois,
nicholascourtois@ck.com
Source: Calvin Klein, Inc.