Signet旗下Jared推出节日营销活动「Season to Dream」并推进新店设计，属常规品牌营销

NEWS RELEASE




Jared Jewelers Unveils “Season to Dream” Celebrating the Art of
Gifting
2026-10-21

Starring supermodel couple Jasmine Tookes and Juan David Borrero, the campaign celebrates the meaningful
gestures and personal connections that de ne the holiday season

NEW YORK--(BUSINESS WIRE)-- Jared Jewelers, the accessible luxury destination for ne jewelry, natural diamonds
and personalized service, today unveiled Season to Dream, a holiday campaign celebrating the meaningful gestures
that bring people closer together. Starring supermodel Jasmine Tookes and her husband, Juan David Borrero,
alongside supermodel Martha Hunt, the campaign explores how a thoughtful gift, whether a grand gesture or a
small token of a ection, can create lasting memories and express what words sometimes cannot.

Jared Jewelers Celebrates Season to Dream with Jasmine Tookes Through a collection of holiday
stories, Jared showcases natural
diamond jewelry and ne jewelry
designed to celebrate relationships, mark milestones and make everyday moments feel extraordinary. “The
holidays are a time to celebrate the people who mean the most to us, and jewelry has a unique ability to capture
those connections in a lasting, tangible way,” said Claudia Cividino, President of Jared Jewelers and Diamonds
Direct. “At Jared, we want to help our customers nd pieces that feel as individual as the people receiving them,
while continuing to elevate the experience of discovering and giving ne jewelry.”

For Tookes, the campaign o ered an opportunity to celebrate the role jewelry plays in expressing love and creating
a lasting connection. “This campaign reminded me of the importance of showing the people we love how much they
mean to us. Whether it’s a meaningful piece that marks a milestone, celebrates a memory, or simply says ‘thank
you,’ jewelry has a unique ability to capture emotion and become part of someone’s story.” Jasmine Tookes added,
"Working alongside my husband, Juan, is always such a special experience. We share so much of our lives together,
so getting to come together creatively on a project like this makes it even more meaningful. I’m grateful to Jared for
bringing us together for this campaign and allowing us to share another beautiful experience.”

Extending the campaign beyond the screen, Tookes has curated an exclusive gift guide edit featuring 15 must-have
pieces from Jared’s holiday collection. The selection includes natural diamond tennis bracelets, alongside luxurious
gold styles for him and her, o ering inspiration for nding a gift that feels personal and enduring.

A NEW CHAPTER IN THE JARED EXPERIENCE
1
This holiday season also marks the rst step in a broader evolution of the Jared experience, re ecting the brand’s
continued investment in innovative retail environments, personalized service and elevated customer experiences
across the United States. Jared recently opened its newest location at Gateway Crossing in Avondale, Arizona,
introducing an elevated jewelry and shopping experience to one of the region’s fastest-growing communities. The
location is the rst in the United States to feature Jared’s newest store design concept, thoughtfully created to feel
more personalized, immersive and inspiring.

The new environment introduces a curated approach to presenting jewelry and timepieces and fostering a
seamless shopping experience, bringing Jared’s collections and services together in a setting designed to encourage
exploration, discovery and meaningful connections with the brand.

The Avondale opening marks the beginning of a broader rollout of Jared’s new store design with more stores
expected to adopt the concept as the brand continues to invest in the future of its retail experience. The next store
opening will be in Summerlin in Las Vegas, NV.

Guests visiting the new in-store experiences can explore Jared’s extensive collection of ne jewelry, engagement
and wedding rings, and new and pre-owned luxury timepieces. The stores also feature the Jared Design & Service
Center, where on-site jewelry experts o er bespoke design consultations, expert restorations and personalized
care for treasured jewelry and timepieces. Customers can explore custom design services at Jared.com.

Together, Season To Dream and the evolution of Jared’s retail experience re ect the brand’s commitment to help
customers celebrate the people and moments that matter most.

For more information, visit Jared.com.
About Jared Jewelers
Jared Jewelers is operated by Signet Jewelers Limited, the world's largest retailer of diamond jewelry. Jared is
rede ning how luxury is felt and expressed, through unique and memorable customer experiences and an array of
on-trend, high-quality 18K gold and diamond ne jewelry fashion. For additional information on Jared® Jewelry visit
Jared.com, and like us on Facebook, X, YouTube, Pinterest, Instagram, and TikTok.

About Signet Jewelers
As a Purpose-driven and sustainability-focused company, Signet is a participant in the United Nations Global
Compact and adheres to its principles-based approach to responsible business. Signet operates approximately
2,500 stores primarily under the name brands of Kay Jewelers, Zales, Jared, Banter by Piercing Pagoda, Diamonds
Direct, Blue Nile, Peoples Jewellers, H. Samuel, and Ernest Jones. Further information on Signet is available at
www.signetjewelers.com. See also www.kay.com, www.zales.com, www.jared.com, www.banter.com,
www.diamondsdirect.com, www.bluenile.com, www.peoplesjewellers.com, www.hsamuel.co.uk,
www.ernestjones.co.uk

jared@lividini.com

Source: Jared Jewelers




2