Signet旗下Zales推出跑步主题珠宝系列“The 26.2 Edit”并启动网红营销活动

NEWS RELEASE




Zales Goes the Distance With The 26.2 Edit, a Curated Jewelry
Collection Made to Move With You Through Every Mile
2026-10-21

Carl Radke, Tayshia Adams, Chloe Lukasiak and fellow members of Zales’ Running Squad demonstrate how
personal style and con dence can carry you through every challenge, wearing styles from The 26.2 Edit as a
reminder that showing up for yourself is an occasion in itself.

NEW YORK--(BUSINESS WIRE)-- Zales is putting its belief that “You Are the Occasion” into motion with the launch of
The 26.2 Edit and accompanying campaign. Inspired by the dedication, discipline, and personal goals that de ne
every runner’s journey, the campaign follows the Zales Running Squad as they train for a marathon in the jewelry,
highlighting how con dence, individuality and self-expression can carry you from race day to every day.

Zales The 26.2 Edit Campaign The Zales Running Squad unites
16 runners, from rst-time
marathoners to experienced
runners, each with their own story, motivation, and unique perspective. Leading the squad is Reality TV Star Carl
Radke, joined by Bachelor Nation Star and co-host Tayshia Adams, Dance Moms alum Chloe Lukasiak,
and a roster of creators across tness, fashion, wellness, and lifestyle. From former members of the military and
mothers balancing training with family life to a couple brought together by their shared love of running, each
member brings a unique perspective and deeply personal motivation to the 26.2-mile journey, illustrating that
achievement takes many forms and that every journey is worth celebrating.

At the heart of the campaign is Zales’ belief that You Are The Occasion. Fine jewelry isn’t reserved for black-tie
events or nights out. It belongs in the moments that make you feel most like yourself, which is why the Zales
Running Squad will train and run in The 26.2 Edit, from early-morning miles to the nal stretch of race day. While a
marathon inspired the campaign, its message reaches far beyond the nish line. Zales is honoring the commitment,
con dence, and individuality that de ne every runner’s journey, because what’s worth celebrating isn’t only found
at the end; it’s in every step it takes to get there.

“You don’t need to wait for a reason to wear ne jewelry, because you are the occasion,” said Amanda Rather, VP
Brand Marketing, Zales and Banter. “ The 26.2 Edit celebrates the goals people set for themselves and the
dedication it takes to achieve them. While inspired by a marathon journey, the collection is centered around
recognizing the moments that make us con dent, whether that’s crossing a nish line, reaching a personal
milestone or simply showing up for yourself every day. Every achievement deserves to be celebrated, and jewelry
can serve as a lasting reminder of the journey behind it.”
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The 26.2 Edit includes 27 styles, featuring tennis bracelets and necklaces, pendants, earrings, anklets, and other
everyday styles o ered in silver, gold, and lab-grown diamond-accented styles, alongside new commemorative
13.1 and 26.2 pieces that celebrate both the half and full marathon distances. Whether purchased for yourself
or gifted to someone celebrating a personal achievement, the pendant serves as a lasting reminder of the
dedication behind every mile, carrying meaning long beyond race day.

“Running has become an important part of how I challenge myself and keep my life balanced. Marathon training
gives me a meaningful goal that pushes me forward,” said Radke. “There’s so much consistency, dedication, and
discipline that happens long before race day, and the journey is just as important as the nish line. I’m excited to be
part of the Zales Running Squad and celebrate every milestone along the way with jewelry that serves as a lasting
reminder of what we’ve accomplished, both individually and as a squad.”

Beginning with social storytelling from the Zales Running Squad, the campaign will expand into a 360-degree
marketing activation on October 21, continuing through race day and concluding with a Medal Monday celebration
hosted by Carl Radke at Soft Bar + Cafe in Greenpoint, Brooklyn, celebrating not only the squad's accomplishments,
but also the con dence and dedication that carried them every step of the way.

The 26.2 Edit ranges from $149-$7,999, and will be available beginning October 21, 2026 on Zales.com. To learn
more and follow the Zales Running Squad’s journey, visit Zales.com and @ZalesJewelers on Instagram and TikTok.

ABOUT ZALES
Zales rede nes ne jewelry. From jewelry box staples to diamond classics and personalized pieces that represent
you, Zales designs are meant to be worn, layered and lived in. Part of Signet Jewelers and blending quality
craftsmanship with everyday style, Zales makes ne jewelry within reach.

Learn more at Zales.com and follow @ZalesJewelers on Instagram, TikTok and Pinterest, and @Zales on Facebook
and YouTube.

MEDIA CONTACTS
Krupp Group | Autumn Mowery, autumn@kruppgroup.com
Zales | Montana Wilkie, montana.wilkie@signetjewelers.com

Source: Zales




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