Zillow发布房地产代理人调查，称买方受益于独立代理和全房源访问

Independent representation
88 %
61 %
Access to all listings on the market
86 %
70 %
Buyer's choice to hire an agent
81 %
52 %
Fee negotiation
77 %
46 %
Written agreements are the closest to parity: 89% of agents said they benefit buyers, 86% said they benefit agents, suggesting agents see value in the clarity and protection they provide to all parties.
Across the board, alignment breaks down on practices that directly affect agent compensation or control, including the right to choose, the right to negotiate and the right to see all available homes.
The gap was widest on commission negotiation: 77% of agents said buyers being able to negotiate fees is in a buyer's interest. Only 46% said the same of their own interests – a 32-point spread.
What the data means for buyers
Armed with this data, buyers have a clearer picture of what to look for and what to ask. Independent representation, written agreements and access to every listing aren't just nice-to-haves, they're what buyers deserve. Most agents, it turns out, would agree.
Survey methodology
Zillow Group Population Science conducted an unbranded online survey of 366 real estate agents in the United States, regardless of their affiliation with Zillow. The survey asked a population of U.S. agents who had nonzero income and defined their primary occupation as "real estate brokers and sales agents" about their transaction experience over the past 12 months and their perceptions of specific industry practices. To achieve representativeness of the overall agent population, researchers used double regression with post-stratification, combining survey data with microdata from the 2024 U.S. Census Bureau American Community Survey. Results are representative of the population of U.S. adults who had nonzero income and defined their primary occupation as "real estate brokers and sales agents."
About Zillow Group
Zillow Group, Inc. (Nasdaq: Z and ZG) is reimagining real estate to make home a reality for more and more people.
As the most visited real estate app and website in the United States, Zillow connects hundreds of millions of consumers with innovative technology, trusted agents and loan officers, and seamless digital solutions. With industry-leading tools and resources, Zillow supercharges real estate professionals so they can grow their businesses and deliver exceptional client experiences. For renters and housing providers, Zillow offers not only a robust marketplace but a set of end-to-end products and services to streamline applications, leases, payments and more.
Zillow's ecosystem spans the entire home journey — from dreaming and shopping to renting, buying, selling and financing.
Zillow Group's affiliates, subsidiaries and brands include Zillow®, Zillow Premier Agent®, Zillow Home Loans®, Zillow Rentals®, Zillow® New Construction, Trulia®, StreetEasy®, Out East®, HotPads®, Follow Up Boss®, ShowingTime®, dotloop® and Zillow® Closing. All marks herein are owned by MFTB Holdco, Inc., a Zillow affiliate. Zillow Home Loans, LLC is an Equal Housing Lender, NMLS #10287 (
www.nmlsconsumeraccess.org
). © 2026 MFTB Holdco, Inc., a Zillow affiliate.
(ZFIN)
View original content to download multimedia:
https://www.prnewswire.com/news-releases/survey-nearly-9-in-10-agents-believe-buyers-benefit-from-independent-representation-access-to-every-listing-302840656.html
SOURCE Zillow