CU便利店将自有烘焙品牌Bakehouse 405更名为BAKE405并推出Marble Cream系列面包新品

CU said on the 3rd that it is rebranding its private-label bakery line "Bakehouse 405" as "BAKE405." The convenience store chain said the shorter name comes with upgraded taste and quality, part of a push to strengthen its bakery business. Bakehouse 405, launched in 2023, has sold a cumulative 35 million units, drawing shoppers looking for value-for-money bread.
As the first products under the new brand, CU introduced its Marble Cream series, inspired by babka, a traditional European bread. Babka is made by spreading filling over dough, then rolling and twisting it into layers before baking. CU named the line "Marble" after the way the filling shows through in layers.
The series began on the 1st with Marble Choco Cream Bread, a moist chocolate bun filled with rich chocolate cream, followed on the same day as the announcement by Marble Lemon Pistachio Cream Bread, which pairs lemon filling with pistachio cream. Marble Strawberry Condensed Milk Cream Bread, with strawberry filling and condensed milk cream, arrives on the 9th, and Marble Cinnamon Maple Cream Bread, combining cinnamon filling with maple cream, follows on the 16th.
"Through this rebranding, we will offer customers a new and differentiated bakery experience built on the product competitiveness we have accumulated," an official at BGF Retail said.