CNBC Top NewsCodex · 实盘不做把握 7/10
北京时间·🕒 发布 23:00:49时区推断·⟳ 抓取 23:05:35·⚡ 决策 07-22 23:13:00 +7m25s·96.7 天前
Reddit因可能限制Google AI内容访问且6000万美元/年授权续约不确定而下跌
WSJ报道称Reddit正考虑限制Google为AI使用访问其内容，直接冲击2024年签署、约6000万美元/年的Google数据授权续约预期。
📄 原文CNBC Top News↗ 原文
Reddit stock sinks on report it may not renew Google AI content deal
Shares of Reddit slid 9% on Wednesday after the Wall Street Journal reported the company has discussed shutting off Goo…
不做 Reddit（RDDT.US）
方向偏空但消息已触发约9%下跌，且未确认可借券；按做空红线当前不裸开空，仅输出风险信号。
展开详情(成交明细 / 研究档案 / 原文全文 / 决策记录链)
研究档案
消息传播链
- 报道WSJ消息称Reddit考虑切断Google AI内容访问，市场开始交易该负面。市场反应:RDDT成为热门讨论标的并下跌约6%。
- 报道RDDT早盘下跌8.8%，因6000万美元/年Google授权续约不确定。市场反应:RDDT约-8.8%至-9%。
- CNBC跟进称Reddit股价周三下跌9%，并向Reddit和Google寻求评论。市场反应:RDDT当日约-9%。
关键理由
- WSJ报道称Reddit正考虑限制Google为AI使用访问其内容，直接冲击2024年签署、约6000万美元/年的Google数据授权续约预期。
- 该授权收入曾是AI数据授权业务叙事的一部分，但Reddit同时依赖Google搜索流量，谈判结果仍可能反转。
- 消息发布后Reddit已盘中下跌约9%，主要负面已经被即时价格反应吸收，且未确认可借券，不能追空。
主要风险
- 若Reddit与Google续约或扩大授权，当前负面会快速反转。
- 7月30日二季度财报临近，广告增长或OpenAI合作进展可能对冲Google授权风险。
反向证据
- 做空前查反向 · 来源 web · 日期 2026-07-22 · 影响 weakens
DA Davidson在消息后维持买入评级，且双方仍在续约谈判中，负面尚未成为确定断约。
检索:Reddit Google AI access deal DA Davidson Buy rating July 22 2026 原文 ↗ - 做空前查反向 · 来源 search_processed_events · 日期 2026-07-22 · 影响 none
近6小时已处理列表未见同一Reddit-Google授权续约负面推卡。
检索:近6小时已处理Reddit Google AI访问查重
工具调用 · 历史记录,结果未知(2 种)
- search_processed_events · 结果未知
- normalize_ticker · 结果未知
原文全文
展开原文 · 1,723 字
Shares of Reddit slid 9% on Wednesday after the Wall Street Journal reported the company has discussed shutting off Google's access to its content for artificial intelligence use.
Reddit stock is down roughly 19% year-to-date.
The two companies struck a deal in 2024 to allow the search giant to train its AI models on Reddit's content. But as Google's AI summaries reduced traffic to websites from the search results page, Reddit is reconsidering the benefits of the deal, according to the Journal, citing people familiar with the matter.
The search traffic trend can be seen on other sites as well, with Politico's Google traffic falling 23%, CNN's falling about 25%, and Business Insider's dropping more than 85% between June 2025 and 2026, the Journal reported.
CNBC has reached out to both Reddit and Google for comment.
According to the Journal, Reddit's $60 million-a-year deal with Google is ending soon, and the companies are in talks about potentially renewing the partnership.
Reddit has also had a similar partnership with OpenAI that allows for the ChatGPT maker to train its AI models on its content, as part of Reddit's data licensing business that helped fuel an earnings beat last quarter.
During the first quarter, the company blew past analysts' expectations after revenue jumped 69% from a year earlier, reporting earnings per share of $1.01 versus 58 cents expected, and revenue of $663 million versus estimates of $611 million.
"We have important partnerships with both Google and OpenAI," Reddit CEO Huffman told analysts on the earnings call. "Those are very meaningful to us, and I think it's mutual. We continue to value those."
The company is set to report its second-quarter earnings on July 30.
Reddit stock is down roughly 19% year-to-date.
The two companies struck a deal in 2024 to allow the search giant to train its AI models on Reddit's content. But as Google's AI summaries reduced traffic to websites from the search results page, Reddit is reconsidering the benefits of the deal, according to the Journal, citing people familiar with the matter.
The search traffic trend can be seen on other sites as well, with Politico's Google traffic falling 23%, CNN's falling about 25%, and Business Insider's dropping more than 85% between June 2025 and 2026, the Journal reported.
CNBC has reached out to both Reddit and Google for comment.
According to the Journal, Reddit's $60 million-a-year deal with Google is ending soon, and the companies are in talks about potentially renewing the partnership.
Reddit has also had a similar partnership with OpenAI that allows for the ChatGPT maker to train its AI models on its content, as part of Reddit's data licensing business that helped fuel an earnings beat last quarter.
During the first quarter, the company blew past analysts' expectations after revenue jumped 69% from a year earlier, reporting earnings per share of $1.01 versus 58 cents expected, and revenue of $663 million versus estimates of $611 million.
"We have important partnerships with both Google and OpenAI," Reddit CEO Huffman told analysts on the earnings call. "Those are very meaningful to us, and I think it's mutual. We continue to value those."
The company is set to report its second-quarter earnings on July 30.
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