PR Newswire TechnologyCodex · 实盘不做把握 8/10
北京时间·🕒 发布 07-23 21:00:00时区推断·⟳ 抓取 07-23 21:07:01·⚡ 决策 07-24 08:03:08 +10h56m·95.4 天前
Toya在Roblox生态推出PlayTiger测量归因平台Beta
PlayTiger由Toya推出并服务品牌和创作者，Roblox只是承载平台，未披露Roblox获得的订单、分成或广告收入增量。
📄 原文PR Newswire Technology↗ 原文
Toya Launches PlayTiger, a New Measurement and Attribution Platform for Roblox, with Insights from the Miraculous® x Ra…
不做 Roblox（RBLX.US）
第三方Toya发布生态测量工具，未披露Roblox新增收入、订单或平台级财务增量；对RBLX缺少可交易短线催化。
展开详情(成交明细 / 研究档案 / 原文全文 / 决策记录链)
研究档案
🔎 新鲜度:最早出现 2026-07-23 · 扩散 low · price-in 风险 low ↗
消息传播链
- Toya发布PlayTiger Beta通稿，披露设计合作方和Miraculous x Rabbids案例。
关键理由
- PlayTiger由Toya推出并服务品牌和创作者，Roblox只是承载平台，未披露Roblox获得的订单、分成或广告收入增量。
- 正文中的10亿访问量和数百万玩家对话是Toya既有体验与案例指标，不等于Roblox新增可确认收入。
主要风险
- Toya为非上市主体，本事件更像生态工具发布与品牌宣传，缺少对Roblox（RBLX.US）的短周期财务传导。
工具调用 · 历史记录,结果未知(5 种)
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原文全文
展开原文 · 3,467 字
Toya Launches PlayTiger, a New Measurement and Attribution Platform for Roblox, with Insights from the Miraculous® x Rabbids® Crossover
New platform helps brands and creators understand what players actually experience inside Roblox - not just how many show up.
TEL AVIV, Israel and NEW YORK, July 23, 2026 /PRNewswire/ -- Toya, the award-winning Roblox studio behind experiences with more than 1 billion visits, today announced the beta launch of PlayTiger, a new measurement platform designed to help brands and creators understand the real impact of their experiences on Roblox.
PlayTiger is launching in beta with its first design partners, including Miraculous Corp, where it is being used to analyze player engagement across Miraculous® RP: Quests of Ladybug and Cat Noir and Miraculous® Tower Defense during the Miraculous® x Rabbids crossover event. Both games are developed and published on Roblox by Toya in collaboration with Miraculous Corp.
In recent years Roblox has become an increasingly important platform for reaching young audiences. Brands are investing in activations, virtual items and live events. Yet success is still measured largely through legacy media tools such as impressions and playtime, offering little insight into what players actually notice, enjoy, discuss or remember.
PlayTiger changes that by giving brands and creators a clearer understanding of how players experience their worlds. Instead of relying solely on traffic numbers, the platform leverages AI to reveal how players engage with content, what captures their attention, where they become confused or excited, and how experiences can be improved over time.
"For a collaboration like Rabbids inside Miraculous®, the number of visitors is only the beginning," said Anat Shperling, CEO of Toya. "Using PlayTiger we know players noticed it, talked about it, enjoyed it and that the activation made the event memorable. That's the kind of insight PlayTiger was built to provide." During the collaboration the conversations of millions of players were analyzed for an overall community sentiment. Using a chat interface PlayTiger is able to also identify opportunities for future game updates and explain the minutes of player behavior.
The Rabbids activation demonstrated PlayTiger's ability to measure brand affinity beyond traditional engagement metrics. Analysis revealed that players actively adopted the Rabbids' playful, chaotic persona through conversations, roleplay, and gameplay.
"PlayTiger grew out of our own experience building games on Roblox," said Cleo Hayes-McCoy, CTO of Toya. "We wanted better answers to the questions every creator and brand asks after launching an update: What worked? What didn't? And what should we do next? We built PlayTiger to provide those answers."
Designed for both brands and creators, PlayTiger helps teams measure the quality, not just the quantity, of player engagement. Brands gain greater confidence in the effectiveness of their campaigns, while creators gain actionable insights that help them improve player experiences, strengthen communities and demonstrate value to commercial partners.
PlayTiger is currently available in beta with select partners, with broader availability planned following the beta program.
Media Folder: Link
Media Contact:
Name: Guy de Beer
Email: [email protected]
Tel: (972)-545-234101
Website: playtiger.gg
Photo: https://mma.prnewswire.com/media/3007476/Miraculous_Rabbids.jpg
SOURCE Toya
New platform helps brands and creators understand what players actually experience inside Roblox - not just how many show up.
TEL AVIV, Israel and NEW YORK, July 23, 2026 /PRNewswire/ -- Toya, the award-winning Roblox studio behind experiences with more than 1 billion visits, today announced the beta launch of PlayTiger, a new measurement platform designed to help brands and creators understand the real impact of their experiences on Roblox.
PlayTiger is launching in beta with its first design partners, including Miraculous Corp, where it is being used to analyze player engagement across Miraculous® RP: Quests of Ladybug and Cat Noir and Miraculous® Tower Defense during the Miraculous® x Rabbids crossover event. Both games are developed and published on Roblox by Toya in collaboration with Miraculous Corp.
In recent years Roblox has become an increasingly important platform for reaching young audiences. Brands are investing in activations, virtual items and live events. Yet success is still measured largely through legacy media tools such as impressions and playtime, offering little insight into what players actually notice, enjoy, discuss or remember.
PlayTiger changes that by giving brands and creators a clearer understanding of how players experience their worlds. Instead of relying solely on traffic numbers, the platform leverages AI to reveal how players engage with content, what captures their attention, where they become confused or excited, and how experiences can be improved over time.
"For a collaboration like Rabbids inside Miraculous®, the number of visitors is only the beginning," said Anat Shperling, CEO of Toya. "Using PlayTiger we know players noticed it, talked about it, enjoyed it and that the activation made the event memorable. That's the kind of insight PlayTiger was built to provide." During the collaboration the conversations of millions of players were analyzed for an overall community sentiment. Using a chat interface PlayTiger is able to also identify opportunities for future game updates and explain the minutes of player behavior.
The Rabbids activation demonstrated PlayTiger's ability to measure brand affinity beyond traditional engagement metrics. Analysis revealed that players actively adopted the Rabbids' playful, chaotic persona through conversations, roleplay, and gameplay.
"PlayTiger grew out of our own experience building games on Roblox," said Cleo Hayes-McCoy, CTO of Toya. "We wanted better answers to the questions every creator and brand asks after launching an update: What worked? What didn't? And what should we do next? We built PlayTiger to provide those answers."
Designed for both brands and creators, PlayTiger helps teams measure the quality, not just the quantity, of player engagement. Brands gain greater confidence in the effectiveness of their campaigns, while creators gain actionable insights that help them improve player experiences, strengthen communities and demonstrate value to commercial partners.
PlayTiger is currently available in beta with select partners, with broader availability planned following the beta program.
Media Folder: Link
Media Contact:
Name: Guy de Beer
Email: [email protected]
Tel: (972)-545-234101
Website: playtiger.gg
Photo: https://mma.prnewswire.com/media/3007476/Miraculous_Rabbids.jpg
SOURCE Toya
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