三星生命拟推出健康管理平台 The Health 付费版

Samsung Life Insurance (032830.KS) is moving to introduce a paid version of its health management platform "The Health." The strategy aims to expand a service previously centered on policyholders to general consumers, developing healthcare as a future growth engine. The company plans to use accumulated health data in insurance product development, as well as to strengthen ties with its senior care business.
According to the financial industry on the 28th, Samsung Life plans to introduce a paid service targeting general consumers on The Health in the second half of this year. The company is recruiting partner firms to provide health consultations and nursing care support, and intends to begin the service in earnest around October.
The Health, a health management platform launched in 2022, offers exercise and diet management, sleep analysis, and mental health management functions. As of the end of last year, it had approximately 900,000 users. Previously, it focused on health management centered on lifestyle improvement, but going forward it plans to expand into a comprehensive healthcare platform encompassing health consultations, hospital reservations, nursing and care, and funeral support.
The scope of the service will also expand from policyholders and corporate clients to general consumers. Samsung Life has developed a business-to-business (B2B) healthcare business, including operating a mobile health checkup reservation service for corporate employees last year, and going forward intends to accelerate its push into the business-to-consumer (B2C) market.
This move toward paid services is interpreted as a strategy that goes beyond simply expanding add-on services to fully launch a healthcare platform business. As customers' health conditions improve, the incidence of disease and insurance payouts decline, which can lower loss ratios, while increased points of contact with customers can also raise contract retention rates. Data accumulated during the health management process can also be used to develop customized insurance products and enhance services.
Synergy effects with the senior business are also expected. Samsung Life is expanding its senior business centered on its care subsidiary Samsung Noble Life, and plans to build a total life care system covering everything from prevention to nursing and care by linking digital health management through The Health with offline care services.