韩华酒店将于11月开设第三家Matie品牌酒店

Hanwha Hotels & Resorts will open its third "Matie" brand hotel. This marks the second opening this year, signaling the company's accelerating expansion of the Matie brand.
According to the hotel industry on the 19th, Hanwha Hotels will open the "Matie Noble" hotel in Pyeongchon, Anyang, Gyeonggi Province, in November.
Matie Noble will be located within Pyeongchon Prugio Central Park in Anyang, Gyeonggi Province. In its first-quarter report this year, Hanwha Hotels said it had signed a purchase agreement to acquire 138 residential lodging units and ancillary facilities within a 48-story lodging complex located in Anyang, Gyeonggi Province. The facility allows both short-term stays and long-term residence.
Hanwha Hotels plans to develop Matie Noble as a wellness-focused hotel offering health management services. The concept is to equip the property with a healthcare system and wellness programs to provide to both short-term and long-term guests. "Matie Noble is an urban lifestyle brand that combines hotel-style service with living convenience and health management services," a company official said. "It is a facility that anyone can book through various online travel agencies (OTAs) and where guests can also experience health management during their stay."
Matie is a four-star hotel brand launched by Hanwha Hotels in 2020, currently operating two locations in Busan. It officially opened its first hotel, "Matie Osiria," in the Osiria Tourism Complex in Gijang County, Busan, in July 2022, and opened "Matie Busan Harbor City Hotel" in Busan's North Port this April, about four years later. Both hotels feature concepts reflecting local characteristics. Matie Osiria houses local Busan brands such as Momos Coffee and an independent bookstore.
The industry expects that as Hanwha Hotels opens its second Matie hotel this year alone, it will continue to expand in the domestic market centered on the Matie brand. Hotels in the industry have recently been responding to rising domestic lodging demand by promoting lifestyle brands. Hotel Lotte opened L7 brand hotels in Gwangju and Gwangmyeong this year, and also opened a new brand, "Breeze Gwangju by Lotte Hotel," in Gwangju. Hotel Shilla opened a Shilla Monogram brand hotel in Gangneung last year.