Seoul Economic Daily EnglishCodex · 实盘不做把握 8/10
北京时间·🕒 发布 10:02:32时区推断·⟳ 抓取 10:34:21·⚡ 决策 07-15 16:16:19 +5h41m·104.2 天前
农心推出限时餐厅联名菜单,商业影响很小
本次只是首尔单店限时约一个月的餐饮联名和赠品活动,难以形成对农心收入或利润的可量化短周期增量。
📄 原文Seoul Economic Daily English↗ 原文
Nongshim Teams With Chef Kim Hoon for Limited Shin Ramyun Rosé Lasagna
Nongshim is unveiling the fourth collaboration menu of its gourmet project "2026 Nongshim Myeonga." This time, the comp…
不做 农心(072710.KS)
单店限时联名菜单属于品牌营销,缺少可量化收入或利润增量,不做。
展开详情(成交明细 / 研究档案 / 原文全文 / 决策记录链)
研究档案
🔎 新鲜度:最早出现 2026-07-15 · 扩散 low · price-in 风险 low ↗
关键理由
- 本次只是首尔单店限时约一个月的餐饮联名和赠品活动,难以形成对农心收入或利润的可量化短周期增量。
主要风险
- 品牌活动可能提升社交曝光,但缺少销量、渠道扩张或价格提升数据。
工具调用 · 历史记录,结果未知(3 种)
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原文全文
展开原文 · 1,799 字
Nongshim is unveiling the fourth collaboration menu of its gourmet project "2026 Nongshim Myeonga." This time, the company has teamed up with Sam Sam Sam, an American dining restaurant in Yongsan, Seoul, run by chef Kim Hoon, who worked at a Michelin three-star restaurant, to launch a limited menu using Shin Ramyun Rosé.
On the 15th, Nongshim said it is introducing "Rosé Lasagna with Shin Ramyun Rosé," a new reinterpretation of Sam Sam Sam's signature lasagna that brings out the flavor of Shin Ramyun Rosé.
The collaboration menu applies Shin Ramyun Rosé's "K-rosé" soup, based on tomato and cream with added gochujang, to the sauce, and pairs it with crispy fried Shin Ramyun Rosé noodles to differentiate the texture.
Chef Kim Hoon, who collaborated on the project, worked at a Michelin three-star restaurant and drew attention by presenting a lasagna dish on the Netflix cooking survival program "Culinary Class Wars 2."
The new menu will be sold on a limited basis at the Sam Sam Sam Yongsan flagship location for about a month, from that day until the 13th of next month. To mark the collaboration, Nongshim has also prepared an event giving one package of Shin Ramyun Rosé to every customer who orders the menu.
Through the "Nongshim Myeonga" project, Nongshim is continuing collaborations that expand ramyun into an ingredient and gourmet content. In the third project earlier, the company presented "Baehongdong Tomato Makguksu" together with Sobage, a buckwheat specialty dining establishment in Mapo-gu, Seoul.
"Chef Kim Hoon's lasagna cooking know-how combined with the flavor of Shin Ramyun Rosé will provide a novel gourmet experience," a Nongshim official said. "We will continue to present new possibilities for Nongshim ramyun through collaborations with various dining brands."
On the 15th, Nongshim said it is introducing "Rosé Lasagna with Shin Ramyun Rosé," a new reinterpretation of Sam Sam Sam's signature lasagna that brings out the flavor of Shin Ramyun Rosé.
The collaboration menu applies Shin Ramyun Rosé's "K-rosé" soup, based on tomato and cream with added gochujang, to the sauce, and pairs it with crispy fried Shin Ramyun Rosé noodles to differentiate the texture.
Chef Kim Hoon, who collaborated on the project, worked at a Michelin three-star restaurant and drew attention by presenting a lasagna dish on the Netflix cooking survival program "Culinary Class Wars 2."
The new menu will be sold on a limited basis at the Sam Sam Sam Yongsan flagship location for about a month, from that day until the 13th of next month. To mark the collaboration, Nongshim has also prepared an event giving one package of Shin Ramyun Rosé to every customer who orders the menu.
Through the "Nongshim Myeonga" project, Nongshim is continuing collaborations that expand ramyun into an ingredient and gourmet content. In the third project earlier, the company presented "Baehongdong Tomato Makguksu" together with Sobage, a buckwheat specialty dining establishment in Mapo-gu, Seoul.
"Chef Kim Hoon's lasagna cooking know-how combined with the flavor of Shin Ramyun Rosé will provide a novel gourmet experience," a Nongshim official said. "We will continue to present new possibilities for Nongshim ramyun through collaborations with various dining brands."
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