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Coca-Cola shares jumped 5% in a single day on strong second-quarter earnings, setting a new record high. The company also drew renewed attention as a stock Warren Buffett has held for 38 years.
Q2 Earnings Top Market Forecasts
According to Coca-Cola's second-quarter results announced on the 28th, revenue rose 7% year-on-year to $13.37 billion (approximately 19 trillion won). Organic revenue, excluding the effects of currency and mergers and acquisitions, also increased 6%. Operating profit rose 9%, and earnings per share (EPS) jumped 16% to $1.03. Adjusted EPS, excluding one-time factors, came in at $0.97, exceeding market forecasts.
The World Cup effect is analyzed to have contributed to the results. The newly introduced World Cup hydration breaks provided Coca-Cola with additional advertising opportunities, according to the explanation. In an interview with Reuters, Chief Financial Officer John Murphy said, "I don't know whether this hydration break will become a permanent feature of soccer, but during this World Cup, we had no complaints about it." The Powerade brand was reported to have particularly benefited.
Coca-Cola shares closed at $88.27 on the New York Stock Exchange that day, up 5.0% from the previous trading day. The stock briefly surpassed $90 during the session, setting a new record high.
Low Volatility, Buffett's Long-Term Investment Philosophy
Regarding Coca-Cola's stock gains, one interpretation is that as technology stock volatility widened amid cost burdens from expanded AI investment and overvaluation controversies, funds shifted to a representative consumer goods stock with stable earnings and cash-generating capacity.
Coca-Cola is regarded as a stock with lower returns but smaller volatility compared to technology stocks. Even in 2022, when the S&P 500 index fell about 20%, Coca-Cola shares actually rose 7%. This defensive strength is shining in a correction market like the present, according to the analysis.
British bank Barclays evaluated Coca-Cola as having "flexibly responded to the changing macro environment over the past several decades," calling it "a true defensive stock and a company representing the consumer staples business sector."
This growth momentum once again recalls Warren Buffett's long-term investment philosophy. Buffett began buying Coca-Cola shares after the 1988 stock market crash, investing approximately $1.3 billion (approximately 1.8904 trillion won) by 1994 to secure 400 million shares. He is known not to have bought or sold a single additional share since then, for more than 30 years. This is interpreted as a choice that placed weight on brand power and steady cash-generating ability that remain unshaken over time, rather than short-term earnings or economic cycles.
Dividend expansion is also cited as a factor supporting the investment appeal. Coca-Cola's dividend has been confirmed to have increased for 64 consecutive years, and the total dividends paid to shareholders over the past 15 years amount to $101.9 billion (approximately 148.1829 trillion won). Earlier, the company raised its quarterly dividend this year by about 4%, from 51 cents to 53 cents.