AMUSE将进入美国Nordstrom与Target合计696家门店

Amuse Korea said on the 30th that its Amuse brand will officially launch next month at 85 Nordstrom stores, a premium U.S. department store chain, and 611 stores of mass retailer Target. The company aims to widen its consumer reach in the U.S. by securing both a premium department store channel and a mass-market retail channel at the same time.
Sales will begin at Nordstrom on the 6th of next month, followed by Target on the 10th. At Target, the brand will offer a total of 68 products, including Dew Tint and Banana Lip Oil, through Target Beauty Studio, a new format the retailer will operate this fall. Target Beauty Studio is a dedicated beauty space that brings together premium and emerging beauty brands, and it will operate at more than 600 stores across the U.S. as well as online. Amuse said the deal was confirmed after about two years of review, during which Target executives visited Amuse headquarters in person last year.
The company plans to accelerate further expansion of its U.S. distribution network on the back of these launches. It intends to draw on the global business experience it has built through operations in 30 countries to tailor products and marketing to local consumer tastes and market conditions. On the 25th and 26th of next month, the company will hold an event for media and creators at Target's flagship store in Los Angeles, and in mid-October it will host an event for VIP influencers in New York. It is also preparing local promotions timed to Black Friday and the year-end holiday season.
"The U.S. is a core market where K-beauty's growth potential is emerging strongly, and it is also an essential market for us to grow into a global beauty brand," an Amuse official said. "Now that we have secured broad consumer touchpoints across the U.S., we will actively promote Amuse's own brand DNA and build the U.S. into a key growth hub for our global business."