乐天百货在蚕室开设 Tom and Jerry 主题快闪店

Lotte Department Store said on the 19th that it will run the "Tom and Jerry Hanok Commotion" pop-up store at the Atrium on the first floor of Lotte World Mall in Jamsil through the 26th of this month.
The event is an experiential pop-up depicting a chase between Tom and Jerry, who have time-slipped into the Joseon Dynasty against a backdrop of traditional Korean hanok. The space features hanok elements such as tiled roofs, a wooden-floored hall, a kitchen, and a jangdokdae (a platform for storing earthenware jars).
Lotte Department Store also presents an ample lineup of merchandise, including exclusive products. The pop-up store offers a total of about 220 types of products, centered on newly developed items and limited-edition goods. A representative example is the "Tom and Jerry plush dolls" dressed in traditional Korean costume.
Experiential content is also on offer. The store runs a "Make Your Own Keycap Keyring (DIY)" experience zone, featuring Tom and Jerry Korea edition dolls dressed in hanbok, random Tom and Jerry rice-cake-shaped keyrings, and a station where visitors can select and combine their preferred keycaps and bodies.
"We applied graphics designed exclusively for this pop-up to enhance collectible value," a Lotte Department Store official said. "Visitors can find a variety of items, including a 'Tom and Jerry Gacha' figure vending machine featuring five World Mall limited editions, and 'Living Collection' products directly imported from Japan as official licensed goods."
In addition, a participatory mission program linked to photo zones, "Jerry's Cheese Stamp Rally," is also in operation. Visitors can experience three missions step by step: starting with an "SNS Verification Mission," in which they take photos using traditional props at photo spots inside the pop-up store such as the wooden-floored hall or the kitchen and upload them to their personal social network service (SNS); followed by a "Find Jerry Mission," in which they find and photograph Jerry hidden among the earthenware jars; and a "Goods Purchase Mission" within the pop-up zone. Visitors who collect all three stamps will receive a "Tom and Jerry bandana," specially made for this event, on a first-come, first-served basis.
"We planned this to unfold Tom and Jerry in the distinctive space of a hanok, offering fresh enjoyment to customers of all generations," said Yoon Hyung-jin, head of Lotte Department Store's fashion division. "We will present unforgettable and unique enjoyment this summer to domestic and international customers visiting Jamsil."