三星电子设立直属CEO的机器人事业组织，推进机器人商业化

Samsung Electronics (005930.KS) said on Tuesday it ​will set up a robotics division reporting directly ‌to the chief executive to accelerate development and commercialisation in the field and establish robotics as a growth engine.

The South Korean conglomerate ​said the RX, or "Robotics eXperience", division will oversee its ​mid-to-long-term robotics strategy, core technology development and business ⁠execution, while expanding research capabilities at home and overseas.

Executive Vice ​President Lee Dongkun will head the Robotics Strategy Team, Samsung ​said in a statement. Lee previously led robotics strategy at Hyundai Motor Group (005380.KS) , including the direction of Boston Dynamics.

Samsung also said it plans ​to establish robotics research hubs in the U.S., China ​and Japan, where robotics technology is advancing rapidly, to strengthen competitiveness by ‌leveraging ⁠local ecosystems and expertise.

The development builds on a broader robotics push. During its January earnings conference call, Samsung said it aimed to achieve "tangible" results in its humanoid robotics business this ​year.

In April, Samsung ​said it ⁠would consider investment and acquisitions where necessary to accelerate development and commercialisation in robotics, while combining ​partnering local companies for technology development.

Samsung also ​said advances ⁠in technology such as physical AI was making robotics businesses increasingly viable. It said it planned to develop humanoid robots ⁠to ​improve both productivity and user experience, ​initially for deployment at manufacturing sites before expanding into home and retail sectors.