现代百货日本首家The Hyundai旗舰店销售超目标30%

Hyundai Department Store said on the 26th that visitors in their 20s and 30s to Tokyu Plaza Omokado in Japan, where the first flagship store of The Hyundai Global, "The Hyundai," is located, increased more than fivefold compared to before its opening. Sales at The Hyundai store exceeded the target set before opening by more than 30%.
Hyundai Department Store opened The Hyundai on the third floor of Tokyu Plaza Omokado, a complex shopping mall on Omotesando Street in Tokyo, Japan, on the 10th. The "Koiseio 038" pumpkin skirt, which The Hyundai unveiled in collaboration with a local brand, sold out on the first weekend after opening. Major items including sunglasses from "The Lovers," the Tyla bag from "Hieta," and the Mio bucket bag from "Stand Oil" also all sold out.
In particular, officials from about 60 major distribution companies across Asia, including Japan, China, and Taiwan, visited The Hyundai store and showed strong interest in Hyundai Department Store's differentiated spatial planning capabilities and product competitiveness.
Building on this success, Hyundai Department Store plans to accelerate The Hyundai Global's entry into the Asian market. The company aims to establish about 10 flagship stores in major Asian regions, including Japan, Taiwan, and Hong Kong, by 2030.
"We will strengthen our role as a global experiential showroom representing K-culture by leveraging our differentiated know-how and content competitiveness," said Yoo Hee-yeol, head of Hyundai Department Store's fashion business division.