韩国德威航空更名Trinity Air并宣布SSC差异化服务战略，无财务增量

T'way Air, acquired by the Sono Trinity Group, is making a fresh start under a new name, "Trinity Air." The airline plans to adopt a "Selective Service Carrier (SSC)" strategy that differentiates prices and services by route, moving away from the domestic airline business model divided between full-service carriers and low-cost carriers (LCC).
Trinity Air (091810) unveiled this strategy at the "Trinity Air Brand Launch & Uniform Runway" event held at the Sono Felice Convention in Gangnam-gu, Seoul, on the 6th. After being acquired by the Sono Group last year, T'way Air changed its corporate name and plans to operate under the Trinity Air name in the second half of the year, once approval procedures from overseas authorities are completed.
SSC is a strategy that differentiates prices and services according to flight duration and route. For short-haul routes such as Japan and Southeast Asia, low fares will be maintained as before. For routes to the Americas and Europe, the airline will provide premium check-in services, in-flight Wi-Fi, and high-quality in-flight meals.
By differentiating prices and services by route, the airline aims to break away from the low-fare-centered LCC business model. Lee Sang-yoon, CEO of Trinity Air, said, "We will move away from the approach of unconditionally providing many services or simply lowering prices," adding, "We will consider how much sufficient value we can provide relative to the price customers pay."
Trinity Air plans to improve its unstable financial structure by strengthening profitability by route. "At this stage, we cannot say our financial structure is stable," the CEO said. "We are working to create a structure that generates stable revenue and cash flow."
At the event, Trinity Air also unveiled new uniforms featuring "Trinity Gray" and "Rose Gold" colors that symbolize the brand.