COSRX成为首个加入British Beauty Council的K-beauty品牌，强化欧洲市场合作网络

COSRX has become the first K-beauty brand to join the British Beauty Council (BBC) as a patron. The move is seen as an effort to build a foundation for cooperation with Britain's cosmetics industry and strengthen the company's position in the European market.
The K-skincare brand recently joined the BBC as a patron, beauty industry sources said on the 23rd. The BBC is a nonprofit organization founded in 2018 to support the growth and development of Britain's beauty industry. It works to raise the value the beauty industry contributes to Britain's economy and society, respond to common industry challenges and convey the industry's voice to the government. Global beauty giants and retailers such as Estée Lauder, Sephora and Boots serve as key patrons and members of the BBC, which holds "British Beauty Week," Britain's flagship beauty festival, each year. It is also broadening its contact with overseas markets, recently holding its first global "British Beauty Festival (BBF)" in Shanghai, China.
COSRX's move is seen as recognition of K-beauty's global influence while laying the groundwork to respond to various regulations and expand distribution partnerships through local networks.
COSRX has indeed posted steep growth in Britain and elsewhere in Europe. Its European revenue rose 68% in the first half of this year from a year earlier. In particular, after shifting its approach with Boots — Britain's leading health and beauty (H&B) channel — from a structure centered on the retailer to one in which the brand directly plans and runs its own marketing, the company quadrupled local sales in just seven months. In Germany, it made its official debut at Douglas, the largest beauty specialty store often called "Europe's Sephora," this past July and continues to expand the range of products carried.
Going forward, COSRX plans to jointly pursue major industry projects with the BBC. Notably, it will take part in the BBC's "UV Safety Coalition" initiative to help raise awareness of the importance of sun protection. The company also plans to join various activities to spread science-based skincare education and help consumers obtain accurate information about skincare.
"Our products have been designed to help people maintain healthy skin, focusing on a range of skin concerns such as strengthening the skin barrier, moisturizing and sensitivity," a COSRX representative said. "We expect this partnership to let us share this brand philosophy more authentically."