三星火灾推出面向保险代理人的 AI Advisor 销售支持系统

Samsung Fire & Marine Insurance (000810.KS) said on the 26th that it has introduced AI Advisor, a sales support system that uses artificial intelligence to help agents tailor consultations and services to individual clients.
AI Advisor analyzes customer characteristics and insurance contract details to supply risk consultants with relevant information. The system identifies clients who have experienced major events such as a policy expiration or a claim payout, flags those who need to be contacted, and recommends customized talking points based on each client's traits and preferences.
The insurer is also applying AI during the consultation itself. When an agent selects the coverage a client needs, the AI analyzes the client's circumstances and the terms of that coverage, then suggests how to frame the explanation and which points to highlight. Samsung Fire & Marine said the feature is intended to raise the quality of consultations, which can otherwise vary with an individual agent's experience.
The company has added an AI role-playing function to sharpen agents' consulting skills. Agents can rehearse with a virtual human avatar before meeting an actual client, with three levels of difficulty: beginner, intermediate and advanced. Sessions are scored so agents can identify and address weak points.
Samsung Fire & Marine plans to expand its use of AI beyond customer analysis and consultation preparation into product recommendations, contracts, claims and services. It also plans to build a hyper-personalized sales support framework that draws on customer data to reflect each client's situation and needs.
"Through AI, we will strengthen the expertise of our risk consultants and continue to improve the quality of client-focused consultations and the competitiveness of our services," an official at Samsung Fire & Marine said.