乐天玛特印尼雅加达 Kelapa Gading 店完成自2011年开业以来首次全面翻新重开，主打 K-food 业态

Lotte Mart said on the 30th that it reopened its remodeled Kelapa Gading store in Jakarta, Indonesia, on the 26th of last month, the first full renovation since the store opened in 2011.
The Kelapa Gading store is a hybrid outlet that runs wholesale and retail floors together on the same level of a single building. Under the overhaul, the wholesale floor became a "wholesale food market" combined with ready-to-eat K-food counters serving items such as Korean street snacks and sweet-and-crispy fried chicken, while the retail floor was turned into a "grocery-focused store" led by food products including Korean instant noodles.
According to the company, the store sits in a residential and dining district with about 1 million upper-middle-income residents within a 5-kilometer radius. Taking those characteristics into account, Lotte Mart filled 90% of the retail floor space with fresh food and prepared food, and placed an 843-square-meter "K-Meal Solution" section showcasing K-food at the center of the store, adjoining the wholesale floor.
The store spans 7,600 square meters in total. On the retail floor, the fresh food section was expanded about 30% from its previous size and moved to the front of the entrance. The company also created a "Noodle Zone" gathering more than 180 varieties of noodles, including Korean instant noodles, and a "Beer Bunker" dedicated to alcoholic beverages. On the wholesale floor, merchandising was tailored by customer type, expanding bulk-packaged goods and frozen seafood and meat products. A "HoReCa" zone for hotels, restaurants and cafes offers bulk ingredients and a dedicated area for disposable takeout supplies.
Lotte Mart has been renovating its existing wholesale and retail stores in Indonesia for about three years to expand local sales and its customer base. The company said overall sales rose 18% and visitor numbers climbed 64% following the renovations.
"Indonesia is a core pillar and growth engine of Lotte Mart's overseas business," said Cha Woo-chul, chief executive of Lotte Mart and Lotte Super. "We will firmly establish our retail competitiveness in Indonesia by leading with differentiated K-food and a shopping environment tailored to customers."