现代百货通过H.Point发起尼泊尔洪灾救援配捐活动

Hyundai Department Store (069960) said on the 31st that it is running an emergency fundraising campaign for Nepal flood relief through H.Point, the integrated membership app of Hyundai Department Store Group, until the 13th of next month.
The campaign uses a matching grant format in which customers and the company raise donations together. Hyundai Department Store will contribute an amount equal to the total points donated by customers, with one point valued at one won. The proceeds will go to Habitat for Humanity Korea, a nonprofit focused on housing welfare, and will be used to build temporary housing in affected areas of Nepal.
Hyundai Department Store has used the H.Point app as a standing donation platform since 2022, allowing customers to take part in charitable giving as part of their daily routines. About 70,000 customers have joined its disaster relief campaigns to date on a cumulative basis.
"We organized this campaign to gather the goodwill of our customers and help speed up recovery in the affected areas of Nepal," said Yang Myung-sung, executive director of sales strategy at Hyundai Department Store. "We will continue to lead efforts to create social value through various giving activities carried out together with our customers."