LG电子InstaView冰箱全球累计销量突破530万台

LG Electronics' LG InstaView (Knock-On) refrigerator, which lets users see inside without opening the door simply by knocking, has sold more than 5 million units worldwide.
LG Electronics (066570.KS) said on the 26th that the LG InstaView refrigerator recorded cumulative global sales of 5.3 million units from its first launch in 2016 through the end of last month.
Converted into a sales rate over time, that amounts to roughly one unit sold per minute in the global market over the past 10 years. On the strength of these high sales, InstaView has firmly established itself as a signature premium feature in the global refrigerator market.
By region, the North American market accounted for about 30% of total sales, making it the largest market. Analysts attribute this largely to the strong preference for large-capacity refrigerators and a well-developed home party culture. The convenience of intuitively checking beverages or ingredients without opening the door, along with its refined design, drew a strong response from local consumers, according to the assessment.
Europe, the second-largest market at about 20%, has also praised the product for its eco-friendliness, which reduces cold-air loss, and its freshness-preservation performance. Recently, sales have continued to rise in emerging markets such as Asia and Latin America as demand for premium home appliances grows.
InstaView is a feature in which knocking twice on the refrigerator door, finished with specially coated glass, turns on the interior light and allows users to see inside. It is credited with breaking the long-held assumption that one must open the door to check ingredients, elevating aesthetic value alongside the practicality of usage convenience and reduced cold-air loss.
Favorable reviews from leading foreign media have also continued. British home appliance outlet Trusted Reviews praised it for "offering an intuitive user experience." French IT outlet Les Numériques cited its practicality, refined design, and energy efficiency as strengths. A dazzling record of awards, including dozens of wins at the world's top three design awards and the "CES Innovation Award" at the world's largest home appliance and IT exhibition, also attests to its global competitiveness.
Kim Jae-il, head of LG Electronics' Kitchen Solution Business Division, said, "Just as the 'knock-knock' of LG InstaView led to a change in how refrigerators are used, we will make customers' dietary lives more convenient and enjoyable based on artificial intelligence (AI) and innovative refrigeration and storage technologies."