Innocean二季度经营利润同比增长22.4%，CX与世界杯营销业务带动改善

Innocean (214320.KS) reported second-quarter gross profit of 265.8 billion won and operating profit of 44.6 billion won on a consolidated basis, the company said in a regulatory filing on the 5th. The figures represent increases of 10.0% and 22.4%, respectively, from a year earlier.
Innocean said the results stemmed from balanced growth across its domestic and overseas customer experience (CX) businesses, including sports marketing, digital services, brand space operations, and offline experience planning. The company said demand for agency services related to the 2026 FIFA World Cup in North and Central America grew in the domestic market, along with CX business volume from affiliates and external clients.
In the Americas, World Cup sports marketing agency volume was also reflected in the results. In addition, non-affiliate business expanded on the back of increased programmatic buying — automated digital ad purchasing — at Canvas, its U.S. subsidiary. In Europe, its digital services business grew, centered on web management, customer relationship management (CRM), and data analytics.
Innocean plans to expand domestic integrated CX campaigns and global sports marketing in the second half, while continuing the growth of its digital services in Europe. At the same time, the company stressed that it would advance its artificial intelligence (AI), data, and intellectual property (IP) businesses to solidify its foundation for growth. "Following the first quarter, operating profit rose by double digits again in the second quarter, extending the earnings improvement throughout the first half," an Innocean official said. "The fact that gross profit grew faster than selling, general and administrative expenses supported the solid profit growth."