乐天制果在首尔乐天百货开设K-Snack House快闪店推广Pepero等零食品牌

Lotte Wellfood (280360) said on the 30th that it is running a "K-Snack House" pop-up store at Lotte Department Store's main branch in Seoul's Jung District through the 10th of next month.
The company said it designed the pop-up to promote its flagship K-snacks, including Pepero, and offer brand experiences as interest in Korean food grows among foreign visitors to South Korea. The space reinterprets traditional Korean aesthetics in a modern style, incorporating the Irworobongdo folding screen motif, tiled roofs and roof-tile end patterns. It is divided into a Pepero zone and a K-snack zone. The Pepero zone features visuals of Stray Kids, the brand's global ambassador, along with a photo zone. The K-snack zone allows visitors to browse and buy Lotte Wellfood's signature snacks that have gained popularity in overseas markets.
Visitors who post photos from the pop-up store on social media with designated hashtags can receive gifts. The company is also running an event offering limited-edition merchandise to customers who make purchases.