现代汽车在世界杯展示 Boston Dynamics Atlas 人形机器人，强化机器人制造部署叙事

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'}]}, {'type': 'paragraph', 'data': {}, 'content': [{'type': 'text', 'value': 'During a Round of 16 match between Brazil and Norway at the New York/New Jersey Stadium on Sunday, Atlas — developed by Hyundai’s Boston Dynamics unit — walked through the player tunnel and performed several goal ceremonies, including Brazilian forward Matheus Cunha’s iconic surfing celebration and South Korean star Son Heung-min’s camera gesture, before handing the match ball to the referee. '}]}, {'type': 'ad', 'data': {'num': 1, 'pageId': 'article'}, 'content': []}, {'type': 'paragraph', 'data': {}, 'content': [{'type': 'text', 'value': 'The appearance marks the robot’s first live public demonstration since its production-ready version was '}, {'type': 'entity', 'subType': 'story', 'data': {'story': {'identifiers': {'suid': 'T8F1NUT9NJLS'}}, 'link': {'href': 'bbg://news/stories/T8F1NUT9NJLS', 'title': 'Hyundai Unveils New Humanoid Robot for Work in Car Factories (2)', 'itemscope': 'itemscope', 'itemprop': 'StoryLink', 'data-web-url': 'https://www.bloomberg.com/news/articles/2026-01-05/hyundai-unveils-new-humanoid-robot-to-work-in-its-car-factories', 'webUrl': 'https://www.bloomberg.com/news/articles/2026-01-05/hyundai-unveils-new-humanoid-robot-to-work-in-its-car-factories', 'tooltip': 'Hyundai Unveils New Humanoid Robot for Work in Car Factories (2)', 'destination': {'web': 'https://www.bloomberg.com/news/articles/2026-01-05/hyundai-unveils-new-humanoid-robot-to-work-in-its-car-factories', 'bbg': 'bbg://news/stories/T8F1NUT9NJLS'}}}, 'content': [{'type': 'text', 'value': 'unveiled'}], 'meta': {'type': 'StoryLink', 'suid': 'T8F1NUT9NJLS'}}, {'type': 'text', 'value': ' at the CES technology show in January. Hyundai plans to manufacture as many as 30,000 humanoids annually in the US starting in 2028, primarily for use at its plants in Georgia. '}]}, {'type': 'paragraph', 'data': {}, 'content': [{'type': 'text', 'value': 'Read more: '}, {'type': 'entity', 'subType': 'story', 'data': {'story': {'identifiers': {'suid': 'TB3MQNKJH6V4'}}, 'link': {'href': 'bbg://news/stories/TB3MQNKJH6V4', 'title': 'Rise of Robots Pits Hyundai’s Atlas Against Musk’s Optimus (1)', 'itemscope': 'itemscope', 'itemprop': 'StoryLink', 'data-web-url': 'https://www.bloomberg.com/news/articles/2026-02-26/rise-of-the-robots-pits-hyundai-s-atlas-against-elon-musk-s-optimus', 'webUrl': 'https://www.bloomberg.com/news/articles/2026-02-26/rise-of-the-robots-pits-hyundai-s-atlas-against-elon-musk-s-optimus', 'tooltip': 'Rise of Robots Pits Hyundai’s Atlas Against Musk’s Optimus (1)', 'destination': {'web': 'https://www.bloomberg.com/news/articles/2026-02-26/rise-of-the-robots-pits-hyundai-s-atlas-against-elon-musk-s-optimus', 'bbg': 'bbg://news/stories/TB3MQNKJH6V4'}}}, 'content': [{'type': 'text', 'value': 'Rise of Robots Pits Hyundai’s Atlas Against Musk’s Optimus (1)'}], 'meta': {'type': 'StoryLink', 'suid': 'TB3MQNKJH6V4'}}]}, {'type': 'paragraph', 'data': {}, 'content': [{'type': 'text', 'value': 'The performance is also the culmination of the company’s '}, {'type': 'link', 'data': {'href': 'https://www.hyundai.com/worldwide/en/brand-journal/worldcup2026/school-of-football', 'title': 'Click to view webpage.', 'itemscope': 'itemscope', 'itemprop': 'StoryLink', 'tooltip': 'Click to view webpage.', 'destination': {'web': 'https://www.hyundai.com/worldwide/en/brand-journal/worldcup2026/school-of-football'}}, 'content': [{'type': 'text', 'value': 'School of Football'}]}, {'type': 'text', 'value': ' campaign, a video series detailing how Atlas learned complex athletic maneuvers, including the “'}, {'type': 'link', 'data': {'href': 'https://www.youtube.com/watch?v=V1Lxp-Q6Y9g', 'title': 'BD', 'itemscope': 'itemscope', 'itemprop': 'StoryLink', 'tooltip': 'BD', 'destination': {'web': 'https://www.youtube.com/watch?v=V1Lxp-Q6Y9g'}}, 'content': [{'type': 'text', 'value': 'Ghost Rabona'}]}, {'type': 'text', 'value': '” — a deceptive kick mastered by legends like Brazil’s Pelé and Argentina’s '}, {'type': 'entity', 'subType': 'person', 'data': {'person': {'identifiers': {'personId': 1960601}}, 'link': {'href': 'bbg://people/profile/1960601', 'title': 'Bloomberg Profile', 'itemscope': 'itemscope', 'itemprop': 'StoryLink', 'tooltip': 'Bloomberg Profile', 'destination': {'bbg': 'bbg://people/profile/1960601'}}}, 'content': [{'type': 'text', 'value': 'Diego Maradona'}], 'meta': {'type': 'ProfileLink', 'profile': '1960601'}}, {'type': 'text', 'value': '. Hyundai has sponsored the tournament since 1999 and is serving as FIFA’s official robotics partner for this year’s edition. '}]}, {'type': 'paragraph', 'data': {}, 'content': [{'type': 'text', 'value': 'The campaign aims to demonstrate how advanced robotics technology can move beyond controlled laboratory settings, allowing humanoids to perform sophisticated tasks while adapting to unpredictable environments, according to Hyundai. '}]}, {'type': 'paragraph', 'data': {}, 'content': [{'type': 'text', 'value': 'Testing Atlas in an outdoor stadium provided critical engineering data relevant to future factory deployments. Operating on grass, for instance, forces the robot to navigate such variables as surface compliance and slipping hazards that do not exist on concrete laboratory floors.'}]}, {'type': 'paragraph', 'data': {}, 'content': [{'type': 'text', 'value': '“Atlas has now learned to execute and imitate that motion in a reliable manner so that it can adapt to whatever happens in a real instance,” Alberto Rodriguez, director of robotics behavior at '}, {'type': 'entity', 'subType': 'security', 'data': {'security': {'identifiers': {'parsekey': '8202836Z US Equity'}}, 'link': {'href': 'bbg://securities/8202836Z%20US%20Equity', 'title': 'Company Overview', 'itemscope': 'itemscope', 'itemprop': 'StoryLink', 'tooltip': 'Company Overview', 'destination': {'bbg': 'bbg://securities/8202836Z%20US%20Equity'}}}, 'content': [{'type': 'text', 'value': 'Boston Dynamics'}], 'meta': {'type': 'SecurityLink', 'security': '8202836Z US Equity'}}, {'type': 'text', 'value': ', said in an interview with Bloomberg News. “The way that this system works in simulation is scalable enough.” '}]}, {'type': 'paragraph', 'data': {}, 'content': [{'type': 'text', 'value': 'Another goal, he said, is to improve public understanding of robotics and show that the technology is “supposed to transform manufacturing first, and then our daily lives in the next decade.” '}]}, {'type': 'ad', 'data': {'num': 2, 'pageId': 'article'}, 'content': []}, {'type': 'paragraph', 'data': {}, 'content': [{'type': 'text', 'value': 'The rapid rise of robots has stoked job security concerns around the world, prompting labor unions to push back against automated replacements. Hyundai’s own union is demanding that management consult workers before adopting humanoids as part of ongoing '}, {'type': 'entity', 'subType': 'story', 'data': {'story': {'identifiers': {'suid': 'THJI76GFLIIS'}}, 'link': {'href': 'bbg://news/stories/THJI76GFLIIS', 'title': 'Chosun Ilbo: Hyundai Motor Agrees to Consult Union on New Business Ventures', 'itemscope': 'itemscope', 'itemprop': 'StoryLink', 'tooltip': 'Chosun Ilbo: Hyundai Motor Agrees to Consult Union on New Business Ventures', 'destination': {'bbg': 'bbg://news/stories/THJI76GFLIIS'}}}, 'content': [{'type': 'text', 'value': 'wage negotiations'}], 'meta': {'suid': 'THJI76GFLIIS', 'type': 'StoryLink'}}, {'type': 'text', 'value': '. '}]}, {'type': 'paragraph', 'data': {}, 'content': [{'type': 'text', 'value': '“We always like challenges that maybe have a fun connection to something people can connect with, in this case soccer,” Rodriguez said. “But we know that it’s going to translate into benefits overall.” '}]}, {'type': 'inline-newsletter', 'data': {'position': 'bottom'}, 'content': []}], 'data': {}}