Kakao联合KAIST发布研究称其AI服务今年创造约5506亿韩元社会经济价值

Kakao's artificial intelligence services and technologies will generate about 550.6 billion won ($385 million) in socioeconomic value this year, a figure that could grow to as much as 1.82 trillion won ($1.27 billion) by 2030, according to a new study.
Kakao released the research on the 14th, quantifying the ripple effects of its AI services on society. The study was conducted jointly with the Center for Digital Economy at the Korea Advanced Institute of Science and Technology (KAIST) from December last year through August.
The researchers developed what they call the STEPS Framework to measure AI benefits systematically. The framework covers five value categories: social and public benefits, technology innovation, everyday convenience, partner growth and inclusive diffusion. The estimates reflect the value that AI newly adds on top of the KakaoTalk platform.
Technology innovation is expected to deliver the largest value this year. The Kanana model family, built specifically for the Korean language, accounts for 154.9 billion won, while PlayMCP, which lowers the cost for developers to distribute and reach users with their services, accounts for 68.5 billion won, for a combined 223.4 billion won.
Everyday convenience ranks next at 184.9 billion won. ChatGPT for Kakao accounts for 101.7 billion won and Kanana in KakaoTalk for 83.2 billion won, reflecting reduced friction in how users search for information and carry out tasks.
Social and public benefits came to 91.5 billion won, with the AI public services assistant saving an average of 53.2 minutes per document issued. Partner growth totaled 50.8 billion won, reflecting the effect of Kanana Consultation Manager in filling gaps in round-the-clock customer service for small business owners. Inclusive diffusion for groups left behind by digital technology was not converted into a monetary figure. Still, people in their 60s and older saved an average of 74.7 minutes a month, roughly double the overall average of 39.7 minutes.
The study laid out three scenarios for 2030. Under a conservative scenario in which current trends continue, annual socioeconomic value reaches 939.8 billion won, about 1.7 times this year's level. A baseline scenario, assuming the company's publicly disclosed strategic roadmap is carried out as planned, puts the figure at 1.27 trillion won, or about 2.3 times. An optimistic scenario, in which ecosystem integration and network effects materialize fully, raises it to as much as 1.82 trillion won, about 3.3 times.
Lee Chul-ho, a professor in the School of Business and Technology Management at KAIST, said the study "carries significant academic and practical importance in that it presents a standard for quantifying and evaluating the positive changes AI brings to a wide range of members of society."