三星电子设立CEO直属RX机器人组织并推进与Rainbow Robotics商业化协同

Samsung Electronics is overhauling its robotics business into a structure directly reporting to its CEO and moving into full-scale commercialization, positioning robots as a next-generation core growth driver. The company is launching an integrated organization that spans deployment on manufacturing floors to the development of general-purpose humanoids by consolidating companywide capabilities.
Samsung Electronics (005930.KS) said on the 21st that it will establish a Robotics eXperience (RX) business promotion office directly under Roh Tae-moon, CEO of the Device eXperience (DX) division, to nurture robots as a key pillar of future growth and secure competitiveness in next-generation businesses. The company has created a companywide control tower that consolidates robot hardware, artificial intelligence (AI), software, and product planning functions that had been scattered across the organization.
Samsung Electronics will use its research and development (R&D) campus in Umyeon-dong, Seoul, as its base, and will build a robot data factory at its Gumi plant in connection with the recently announced 60 trillion won investment in the Yeongnam region. The company plans to use the Gumi plant as a testbed to accumulate real-world data, then advance its technology in coordination with bases in the United States, China, and Japan.
Samsung has also assembled a lineup of key talent. It appointed Lee Dong-geon, executive vice president of Samsung Electronics' planning team, who led the growth of Boston Dynamics at Hyundai Motor Group, as head of the robotics strategy team. Kim Hyun-jin, a scholar in autonomous control and professor of aerospace engineering at Seoul National University, and Kim Eui-kyeom, an authority in the field of robotic hands and professor of mechanical engineering at Ajou University, will also join.
Samsung Electronics plans to expand the market by cooperating with its subsidiary Rainbow Robotics (277810.KS), starting with the deployment of humanoids on manufacturing floors and extending to business-to-consumer (B2C) general-purpose robots. "Samsung Electronics, having strengthened the three pillars of a new business — organization, infrastructure, and talent — will begin expanding its humanoid business in earnest," an industry official said.