易买得（E-Mart）宣布中秋礼盒LA排骨套装冻结在去年价格水平（澳洲2kg套装99,800韩元、新增爱尔兰限量4,500套89,800韩元），属常规节庆促销定价

E-Mart (139480) said on the 6th that it is lowering prices on LA-style short rib gift sets, one of the most popular items for the Chuseok holiday, to ease the burden on shoppers buying holiday gifts.
The retailer froze prices on its U.S. and Australian LA-style marbled short rib gift sets at year-earlier levels and developed a new set sourced from Ireland.
Its flagship product, a 2-kilogram set of Australian LA-style marbled short ribs, will sell for 99,800 won, the same price as last year's Chuseok. That is about 15.4% cheaper than the promotional price two years ago. During the pre-order period, the company is also running a "10-plus-1" promotion, giving one additional set free with every 10 purchased.
E-Mart is also introducing a 2-kilogram set of Irish free-range LA-style marbled short ribs for the first time, limited to 4,500 sets. Each set is priced at 89,800 won. That product also comes with one free set for every 10 purchased during the pre-order period.
The company said it held down costs and minimized price increases through bulk and consolidated purchasing. It said it was able to secure large volumes at low market prices by buying ahead of the sharp rise in frozen storage demand that comes before the holiday. It also diversified sourcing for LA-style short ribs beyond the United States and Australia, which had accounted for most supply.
"Cost pressure on imported beef continues from the exchange rate and higher prices at production sites, but we have kept the price burden on LA short ribs, a popular holiday item, as low as possible through bulk purchasing and securing volumes early," an E-Mart official said. "We will continue to make sure customers can choose quality meat gift sets at reasonable prices."