现代百货将在The Hyundai Seoul开设为期两周的“Neo Local”本土品牌快闪店

Hyundai Department Store said on the 14th that it will open a pop-up store called "Edit Dept, Neo Local" on the first basement level of The Hyundai Seoul from the 17th through the 30th of this month.
The pop-up will operate as an exhibition and experience space introducing online and offline local brands that have not previously appeared in a department store. About 20 local brands spanning fashion, beauty, living and food will take part, selling products that reflect each label's local story.
Highlights include "Seoul Street Chairs" by artist So Dong-ho, a craft reinterpretation of chairs found on Seoul streets; Kiim Studio, which translates Daegu's traditional quilting technique into modern handbags; Luftmansion, a lifestyle concept shop on Haeridan-gil in Busan's Haeundae district; and Gotae, which reimagines the curves of the traditional Korean hat, or gat, as tableware. Also joining are "Park Chan-yong's Small House," run by freelancer Park Chan-yong, a former fashion and lifestyle magazine editor; the fermented liquor brand NERD; and the premium brewing brand Dutch Lab.
Hyundai Department Store plans to hold Neo Local pop-up stores at major locations nationwide through the end of the year, including Hyundai Outlet Dongdaemun and Connect Hyundai Cheongju. The company is also working with Kitto, a global magazine run by Kakao Style, to promote the pop-up on Instagram accounts in Japan and Taiwan, and will hold a prize event offering round-trip airfare and hotel stays to customers in those markets.
"We will continue to solidify the standing of Korean department stores as global trendsetters through original space planning and storytelling," said Yang Myung-sung, an executive vice president in charge of sales strategy at Hyundai Department Store.