韩国媒体报道体验型消费升温，Starfield Suwon 商场跑步赛名额迅速售罄

Starfield Suwon is preparing to hold a 10-kilometer running race on the 30th of this month. The course runs through the inside of the mall itself — an unusual event in which participants run through the empty shopping center before it opens for the day. Organizers had planned to gather 1,000 runners over the course of a month, but all slots were filled just 10 minutes after applications opened on the 10th of last month.
"People seem to have found it interesting that they could experience Starfield, a place where they usually shop or dine, as a running course," an official at Shinsegae Property said. "We had no idea consumer interest in new experiences would be this strong."
A new consumption trend that values experience over the purchase itself is sweeping the market. Consumers now treat the entire process — from becoming aware of a product to paying for it — as an object of consumption. This is the birth of what has been dubbed "Homo Experiens," or the experiencing human.
These consumers are cutting back on ordinary goods while opening their wallets for experiences. Ticket sales in South Korea's performing arts market reached 1.7326 trillion won ($1.2 billion) last year, an all-time high. The number of Koreans who traveled abroad also hit a record 29.55 million.
"In recent years, an era in which people can boast about special experiences rather than rare and expensive goods has become the norm," said Kim Yong-sub, head of the Sharp Imagination Research Institute. "The experience economy is the consumption trend drawing the most attention worldwide, regardless of generation or whether East or West."