现代百货推出外国顾客购物体验顾问团

Hyundai Department Store said on the 19th that it will operate a foreign customer advisory panel, the first in the industry, to review its shopping environment and services from the perspective of foreign customers.
Hyundai Department Store is running the "Global CX Advisors," the first program in the department store industry in which foreign customers directly visit stores to experience the shopping environment and services and propose improvements.
Accordingly, Hyundai Department Store recently selected an advisory panel of five foreigners from four countries: China (one), Taiwan (one), Japan (two) and Senegal (one). They are foreign residents currently attending Korean universities or working in Korea. Their average age is 29, and all are women.
"We selected the panel from foreigners with a strong interest in Korean culture, a high understanding of domestic shopping trends and abundant reviewer experience, in order to hear without reservation the inconveniences foreign customers experience while using department stores or what they expect from department stores from a foreign customer's perspective," a Hyundai Department Store official said.
The first cohort of Global CX Advisors will review the entire shopping process over two months through September at major stores with a high proportion of foreign customers, including Hyundai Department Store's Apgujeong main branch, Trade Center branch, The Hyundai Seoul, Hyundai Outlet Dongdaemun branch and Hyundai Premium Outlet Gimpo branch.
Specifically, the first cohort will directly experience on site the various situations foreign tourists may encounter at department stores, such as purchasing products after visiting stores, participating in events, using amenities and reporting lost items. They will then compile the results of their activities into reports to share with Hyundai Department Store's CX Planning Team and conduct in-depth interviews.
Through this, Hyundai Department Store plans to identify and improve the elements that cause inconvenience to foreign customers during the shopping process.
Hyundai Department Store also plans to conduct a second cohort's activities after the Chuseok holiday. "We will actively reflect the on-site opinions uncovered through the foreign advisory panel across our shopping environment and services," a Hyundai Department Store official said. "Based on the results of this first cohort's operation, we plan to further upgrade the second cohort of Global CX Advisors in terms of scale and diversification of participant nationalities."