法国香氛品牌Diptyque在新世界国际(031430.KS)代理下于仁川机场T2开设限期快闪店，属常规免税渠道营销活动

French premium fragrance brand Diptyque, distributed in South Korea by Shinsegae International (031430.KS), said on the 6th that it has opened a large pop-up store at Incheon International Airport's Terminal 2 to broaden its presence in the duty-free channel.
The "Evergreen Pop-Up Store" will operate at Terminal 2 through the 26th of next month. Aimed at departing travelers from home and abroad, the store showcases fragrances, body care and home fragrance products, with displays designed to let shoppers experience the stories behind the products and the brand. Customers who spend above a set amount receive initial engraving and gift-wrapping services.
The pop-up also carries items making their first appearance in the duty-free channel. Among them is the Eau de Parfum 7.5-milliliter trio, which packages three popular fragrances — Orpheon, Do Son and Fleur de Peau — in travel-friendly sizes. The Seoul Candle, inspired by the city and part of Diptyque's City Candle collection, translates Seoul's modern and traditional architecture and urban scenery into scent. It pairs a floral musk note drawn from the rose of Sharon with incense.
A bojagi wrapping service is available for the Chuseok holiday. Offered to customers spending $230 or more and limited to 30 sets a day, the promotion includes gifts such as a 70-gram Baies candle and a limited-edition Diptyque tote bag, depending on the purchase amount.
"We designed this pop-up store so that customers visiting Incheon Airport, both Korean and international, can experience Diptyque's wide range of products and brand story in one place," an official at Shinsegae International's Diptyque business said. "Through differentiated products and services, we will continue to expand our customer touchpoints in the duty-free channel."