📰 ReutersReutersCodex · 实盘不做把握 8/10
北京时间·🕒 发布 06:15:43时区推断·⟳ 抓取 06:17:19·⚡ 决策 07-30 19:44:39 +13h27m·88.9 天前
BTS因不满格莱美新设亚洲流行音乐奖项决定不提交参评作品
事件核心是艺人与奖项分类争议，不直接改变HYBE的专辑、演唱会、粉丝消费或短期收入预期。
📄 原文Reuters↗ 原文
K-pop group BTS said on Wednesday they will not submit any music for consideration at the 69th Annual Grammy Awards in…
不做 HYBE（352820.KS）
BTS不参评格莱美属于品牌与奖项争议，未形成HYBE短期收入、利润或订单的直接可量化变化，不做。
展开详情(成交明细 / 研究档案 / 原文全文 / 决策记录链)
研究档案
🔎 新鲜度:最早出现 2026-07-29 · 扩散 medium · price-in 风险 low ↗
关键理由
- 事件核心是艺人与奖项分类争议，不直接改变HYBE的专辑、演唱会、粉丝消费或短期收入预期。
- 正文反而提到BTS新专辑、巡演售罄和AMA获奖等经营热度，格莱美不参评不足以构成公司级净利空。
主要风险
- 若后续演变为长期欧美市场抵制或平台合作受损，才可能重新评估HYBE的品牌与商业化影响。
原文全文
展开原文 · 1,925 字
K-pop group BTS said on Wednesday they will not submit any music for consideration at the 69th Annual Grammy Awards in February 2027, citing dissatisfaction with the academy's new category for best Asian pop music performance.
The decision marks the first time the South Korean group, one of the biggest names in K-pop, have opted out of the awards ceremony. Each member of the group shared the news in a post on Instagram.
"We have decided not to enter the Grammys this year. I hope that music can be heard and loved for what it is, rather than being divided by region or language," they wrote.
The Recording Academy announced the new category on June 16 for music from South Korea, Japan, China, and elsewhere in the region.
"This category recognizes artistic excellence in Asian pop music performances originating from or widely recognized within Asian markets, including but not limited to K-pop, J-pop and C-pop, with meaningful use of one or more Asian languages," the Grammy website says.
The Recording Academy did not immediately reply to a Reuters request for comment.
BTS released comeback album “ARIRANG” on March 20 after a hiatus for their members to complete military service. A global success, it topped the Billboard 200 chart for two consecutive weeks, setting a new record for a K-pop act.
Tickets for BTS concerts in South Korea sold out rapidly during January's presale, driven by demand from the band's devoted fanbase, known as ARMY. The North American and European legs of the tour also sold out within hours, according to Hybe (352820.KS), the agency that manages BTS.
At the 52nd American Music Awards in May, BTS beat Taylor Swift and other major artists to win artist of the year, in addition to taking home two other awards.
BTS consist of seven members: RM, Jin, Suga, J-Hope, Jimin, V and Jungkook. They are managed by Big Hit Music, an independent label under Hybe.
The decision marks the first time the South Korean group, one of the biggest names in K-pop, have opted out of the awards ceremony. Each member of the group shared the news in a post on Instagram.
"We have decided not to enter the Grammys this year. I hope that music can be heard and loved for what it is, rather than being divided by region or language," they wrote.
The Recording Academy announced the new category on June 16 for music from South Korea, Japan, China, and elsewhere in the region.
"This category recognizes artistic excellence in Asian pop music performances originating from or widely recognized within Asian markets, including but not limited to K-pop, J-pop and C-pop, with meaningful use of one or more Asian languages," the Grammy website says.
The Recording Academy did not immediately reply to a Reuters request for comment.
BTS released comeback album “ARIRANG” on March 20 after a hiatus for their members to complete military service. A global success, it topped the Billboard 200 chart for two consecutive weeks, setting a new record for a K-pop act.
Tickets for BTS concerts in South Korea sold out rapidly during January's presale, driven by demand from the band's devoted fanbase, known as ARMY. The North American and European legs of the tour also sold out within hours, according to Hybe (352820.KS), the agency that manages BTS.
At the 52nd American Music Awards in May, BTS beat Taylor Swift and other major artists to win artist of the year, in addition to taking home two other awards.
BTS consist of seven members: RM, Jin, Suga, J-Hope, Jimin, V and Jungkook. They are managed by Big Hit Music, an independent label under Hybe.
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