Chanel韩国核心手袋再提价约5%

Chanel is raising prices on core products including its Classic Flap Bag and Wallet on Chain (WOC) by about 5%.
Major bag prices rise across the board
According to industry sources on the 14th, Chanel raised the prices of major bag products sold in Korea by an average of around 5% starting that day.
The flagship Classic Flap Bag in medium size jumped 900,000 won (about 5.0%), from 17.9 million won to 18.8 million won.
The Classic Flap Bag in small size also rose 880,000 won (about 5.1%), from 17.2 million won to 18.08 million won.
The Boy Chanel Flap Bag increased 620,000 won (about 5.3%), from 11.73 million won to 12.35 million won.
The Classic Wallet on Chain (WOC), a popular small item, was raised 365,000 won (about 6.1%), from 5.99 million won to 6.355 million won, marking the largest increase among the items adjusted this time.
Chanel's price increases have continued steadily throughout this year.
Early in the year, the company raised the prices of flagship handbags such as the Classic 11.12 Bag by about 7%, and in April, it adjusted the prices of beauty products such as lipsticks and perfumes by an average of 3% to 4%. The price of the new "Chanel 25 Bag," unveiled that same month, was also raised by an average of 3%, continuing the pattern of price adjustments by item.
Sales grow despite luxury slowdown
Industry observers interpret these price increases as a strategy aimed at achieving two effects simultaneously: maintaining brand scarcity and defending earnings. Even as growth in the global luxury market has slowed, price increases translate into higher sales, helping the brand maintain strong profitability.
Indeed, in the domestic market, Chanel has continued to grow despite successive price increases.
According to the audit report Chanel Korea disclosed in April, last year's sales reached 2.013 trillion won, up 9% from the previous year's 1.8446 trillion won, surpassing the 2 trillion won mark for the first time. Operating profit rose 25% to 336 billion won, and net profit increased 24% to 256.1 billion won.
This is attributed to balanced expansion across all business divisions, including fashion, perfume and beauty, and watches and fine jewelry. Chanel Korea's sales have continued to climb, reaching 2.013 trillion won last year after passing 1.2238 trillion won in 2021, 1.5913 trillion won in 2022, 1.7038 trillion won in 2023, and 1.8446 trillion won in 2024.