乐天百货将在蚕室乐天世界塔开设为期6天的「Seoul 100K × Adidas」跑步主题快闪店

Lotte Department Store Opens Running Pop-Up Ahead of Seoul 100K - Seoul Economic Daily
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A view of the "Seoul 100K" pop-up store set up by Lotte Department Store at the first-floor Atrium Plaza of Lotte World Mall in Jamsil, Songpa-gu, Seoul. Photo courtesy of Lotte Department Store
Lotte Department Store said on the 15th that it will run a "2026 Seoul 100K X Adidas" pop-up store at the first-floor atrium of Lotte World Mall from the 16th to the 21st of this month.
The retailer designed the pop-up in connection with Seoul 100K, a trail running race set for the 19th, to let visitors sample Adidas running content ahead of the event. The space is built around running and trail themes based on Adidas' main concept, "Road To Trail." On site, the store presents a lineup of about 115 Adidas running products, including shoes, apparel and gear specialized for trail running and competitive running.
Lotte also expanded hands-on features such as events. Customers who buy products receive a customizing printing service that lets them add a phrase or design of their choice. Mini games and a vending machine event will also offer running-related prizes such as arm sleeves and bandanas.
Park Ok-woo, head of the sports division at Lotte Department Store, said, "We will continue working with a range of sports brands to present differentiated content available only at our department stores."
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Original reporting by
Lee Yong-sung
for Seoul Economic Daily.
AI-translated from Korean. Quotes from foreign sources are based on Korean-language reports and may not reflect exact original wording.
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