Chipotle韩国第二店将落户新世界江南店，海外扩张继续但对上市公司财务增量极小

Chipotle, the U.S. Mexican food chain, will open its second Korean location at Shinsegae's Gangnam department store, building on the strong reception at its first store in the country.
S&C Restaurant Holdings, which operates Chipotle in Korea, said on the 27th that it will open the Gangnam Shinsegae store on the 28th at Sweet Park, the dessert hall on the first basement level of Shinsegae's Gangnam store. The company said the move widens its reach among food-savvy core shoppers and expands its sales footprint into the department store channel.
The store will seat 98 and offer the same menu as the first location. Customers choose a format — burrito, burrito bowl, taco, salad or quesadilla — then combine rice, beans, a main ingredient and salsa to taste. Six protein options are available: chicken, steak, beef barbacoa, pork carnitas, tofu-based sofritas and veggie served with guacamole.
The company has also added services to cut down on waiting at the store. Through the official Chipotle Korea app, customers can order before arriving and pick up their food at a set time. Those who join the waitlist using tablets installed at the store receive an alert 10 minutes before they are seated. The first 150 customers on opening day will receive a Chipotle keyring, and everyone who makes a purchase through the 3rd of next month will get a sticker featuring the brand logo and its signature menu items.
The first Korean store on Gangnam-daero, which opened on the 2nd of last month, still draws lines about two months after opening. S&C said Korean consumers have responded to the chain's meat offerings and to an ordering format that lets them combine fresh ingredients to their own taste. According to the company, beef barbacoa and pork carnitas accounted for a share of sales roughly five times higher than in the United States, and more than 60% of customers chose guacamole.
Sangmidang Holdings set up S&C as a joint venture with Chipotle through its affiliate Big Bite Company, securing the rights to operate Chipotle in Korea and Singapore. It plans to open a third Korean store later this year and its first Singapore location in the first half of next year.