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北京时间·🕒 发布 02:58:58时区推断·⟳ 抓取 03:01:34·⚡ 决策 07-28 03:02:06 +32s·91.8 天前
美国法官允许达能针对 Chobani 冷萃咖啡包装与标语的商标诉讼继续推进
该事件只是竞争对手之间的商标诉讼程序进展，法院仅认定达能诉称可进入后续审理，未裁定实体胜负。
📄 原文Reuters↗ 原文
A federal judge on Monday rejected Chobani's bid to dismiss a lawsuit by the parent of rival U.S. yogurt brand Dannon…
不做 达能（DANO.FR）
商标诉讼仅为驳回动议失败的程序性进展，赔偿金额未披露且对达能体量过小，无法形成可执行同向交易。
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研究档案
🔎 新鲜度:最早出现 2026-07-27 · 扩散 low · price-in 风险 low ↗
关键理由
- 该事件只是竞争对手之间的商标诉讼程序进展，法院仅认定达能诉称可进入后续审理，未裁定实体胜负。
- 诉讼请求为未披露金额损害赔偿及包装调整，无法形成对达能（DANO.PA）短周期收入、利润或现金流的可量化增量。
- Chobani 为非上市公司，且对达能这样的大型消费品公司而言，该单一包装争议显著性不足。
主要风险
- 若后续出现明确禁令、赔偿金额或和解条款，才可能重新评估对达能或相关品牌竞争格局的影响。
原文全文
展开原文 · 2,079 字
A federal judge on Monday rejected Chobani's bid to dismiss a lawsuit by the parent of rival U.S. yogurt brand Dannon for allegedly copying the packaging and slogan for a competing line of ready-to-drink cold brew coffee.
U.S. District Judge Jennifer Rochon in Manhattan said Dannon parent Danone (DANO.PA) plausibly alleged that Chobani would confuse consumers by using a yellow-and-black color scheme and the slogan "Bright & Mellow" to sell La Colombe coffee.
Danone uses the same colors and slogan to sell SToK coffee.
Chobani and its lawyers did not immediately respond to requests for comment. Danone and its lawyers did not immediately respond to similar requests.
The lawsuit seeks unspecified damages, and changes to avoid confusion with the "Bright & Mellow" mark.
It is one of at least four lawsuits since 2016 between Danone and Chobani, two of the biggest sellers of Greek-style yogurt.
'PLAUSIBLE INFERENCE OF BAD FAITH'
Without ruling on the merits, Rochon rejected Chobani's argument that "Bright & Mellow" could not be trademarked because it was generic, or merely described coffee's mouthfeel or taste.
She also said Danone's allegations that Chobani copied its packaging and slogan to make La Colombe and SToK look similar on store shelves "support a plausible inference of bad faith."
Chobani had also accused Danone of suing in an "opportunistic attempt to weaponize trademark law against a superior competitor."
Last month, Danone sued Chobani for allegedly inflating protein claims on multiple-serving tubs of Chobani 20G Protein, making the yogurt seem more protein-rich than Danone's Oikos Pro.
In a subsequent interview, Chobani founder and Chief Executive Hamdi Ulukaya accused Danone of "throwing things out there" to create damaging headlines.
"We never add external protein to our products," Ulukaya said. "We will never mislead anybody."
Chobani, based in New York, bought La Colombe for $900 million in December 2023. Danone is based in Paris, and its U.S. subsidiary is based in White Plains, New York.
U.S. District Judge Jennifer Rochon in Manhattan said Dannon parent Danone (DANO.PA) plausibly alleged that Chobani would confuse consumers by using a yellow-and-black color scheme and the slogan "Bright & Mellow" to sell La Colombe coffee.
Danone uses the same colors and slogan to sell SToK coffee.
Chobani and its lawyers did not immediately respond to requests for comment. Danone and its lawyers did not immediately respond to similar requests.
The lawsuit seeks unspecified damages, and changes to avoid confusion with the "Bright & Mellow" mark.
It is one of at least four lawsuits since 2016 between Danone and Chobani, two of the biggest sellers of Greek-style yogurt.
'PLAUSIBLE INFERENCE OF BAD FAITH'
Without ruling on the merits, Rochon rejected Chobani's argument that "Bright & Mellow" could not be trademarked because it was generic, or merely described coffee's mouthfeel or taste.
She also said Danone's allegations that Chobani copied its packaging and slogan to make La Colombe and SToK look similar on store shelves "support a plausible inference of bad faith."
Chobani had also accused Danone of suing in an "opportunistic attempt to weaponize trademark law against a superior competitor."
Last month, Danone sued Chobani for allegedly inflating protein claims on multiple-serving tubs of Chobani 20G Protein, making the yogurt seem more protein-rich than Danone's Oikos Pro.
In a subsequent interview, Chobani founder and Chief Executive Hamdi Ulukaya accused Danone of "throwing things out there" to create damaging headlines.
"We never add external protein to our products," Ulukaya said. "We will never mislead anybody."
Chobani, based in New York, bought La Colombe for $900 million in December 2023. Danone is based in Paris, and its U.S. subsidiary is based in White Plains, New York.
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