GS25在首尔63大厦开设食品甜品特化便利店，单店现制饮品和沙拉销售较好

GS25 has opened a food and dessert specialty store in Seoul's 63 Building in Yeouido, targeting both office workers and tourists. The store expands the share of food products by up to 50% compared with regular outlets and combines dining space, allowing customers to eat, rest, and shop in one place.
GS25 said on the 16th that it opened "GS25 63 Building Store" in the 63 Building in Yeongdeungpo-gu, Seoul, on the 4th of last month. The store is designed around demand from office workers in Yeouido, one of Korea's leading office districts, while also targeting domestic and international tourists visiting "Pompidou Center Hanwha," located across from the building.
The store measures 110.9 square meters (about 33.6 pyeong). Considering the foot traffic moving between the Pompidou Center and the 63 Building, the storefront was left open, and a market-style open structure was applied so that customers can enter naturally from multiple directions.
Given the short lunch hours of office workers, the shopping route and dining space were separated. After entering, customers pass by the coffee and fresh smoothie zone, ready-to-eat prepared foods, convenience meals such as lunch boxes, gimbap, and salads, and beverage shelves in sequence before moving to the checkout and dining area. About 10% of the total store area was set up as a dining space centered on tables for one to two people.
The product lineup was strengthened around five categories with high demand in office districts: fresh smoothies and Cafe25, salads, convenience meals, desserts, and ready-to-eat prepared foods. Compared with regular GS25 outlets, the share of food products was expanded by up to about 50%.
Smoothies, made to order on the spot, are driving sales. Smoothies overtook cigarettes to become the top-selling product across the entire store. Immediately after opening, the GS25 63 Building Store recorded the highest smoothie sales among all GS25 stores nationwide that operate smoothies. Daily sales reached up to 180 cups.
For the first time at GS25, the store introduced a gelato machine that extracts and serves gelato directly. The plan is to sell menu items from the Italian gelato brand "Percheno" to offer a dessert experience differentiated from existing convenience stores.
The store operates about 30 types of salads, including health foods, premium products, and functional topping items. Salad sales at this store were more than 10 times higher than the average at regular GS25 outlets. It offers about 20 types of convenience meals such as lunch boxes, gimbap, and dishes and side dishes, and more than 50 types of premium bakery and refrigerated desserts.
The store also separately operates a "K-Station" section for foreign tourists. It gathers K-food favored by foreigners, such as banana-flavored milk, yakgwa, and seaweed snacks, along with GS25's differentiated products in one place. It also sells about 40 types of goods and souvenirs to commemorate a visit to Korea, including magnets. On weekends, souvenir sales rise mainly among Pompidou Center visitors, with more than 20 magnets sold per day.
"The interior of the 63 Building Store was differentiated from existing GS25 stores under the concept of 'City Essentials,'" a GS Retail official said. "We reinterpreted GS25's brand colors with soft blue, wooden materials, and warm lighting to create a space where customers can enjoy dining and rest in the city."