现代Home Shopping与Cosmax签署MOU，为Coasis开发独家美妆产品

Hyundai Home Shopping (057050.KS) has partnered with cosmetics manufacturer Cosmax to strengthen the product lineup at Coasis, its own offline multi-brand beauty store.
The company said on the 24th that it signed a memorandum of understanding with Cosmax, an original design manufacturer, to jointly develop exclusive products. Hyundai Home Shopping plans to combine its own product planning and distribution expertise with Cosmax's cosmetics research and development and manufacturing capabilities to launch products sold only at Coasis. The two companies plan to expand their product range in phases.
Hyundai Home Shopping will handle new product planning, package design, distribution and marketing using customer data collected at Coasis stores. Cosmax will oversee product development and production overall, including raw material selection and formulation development.
The two companies will first launch two high-function basic skincare products targeting skin concerns such as wrinkles and dark spots, under a Coasis-exclusive line called "Only Coasis." The products will be sold exclusively at four Coasis stores: Hyundai Premium Outlet Space One, Hyundai Department Store Cheonho, and Hyundai Outlet Garden Five and Dongdaemun. They will later be offered through Hyundai Home Shopping's TV live and mobile live commerce channels. The company plans to increase its "Only Coasis" offerings from about 40 products currently to 60 by the end of the year.
Hyundai Home Shopping will develop additional new products with Cosmax while also strengthening cooperation with various partner companies. "We began working with Cosmax to secure products that are unique to Coasis, going beyond simply gathering and selling various brands," said Han Kwang-young, CEO of Hyundai Home Shopping. "We will discover promising beauty brands and directly plan and offer exclusive products tailored to customer needs, providing a differentiated shopping experience."