Celsius控股二季报低于市场预期，能量饮料核心品牌销售下滑后股价盘前重挫

Celsius Holdings Inc. shares tumbled after the energy drink maker’s second-quarter sales missed expectations and sales of its namesake brand fell.

The stock lost as much as 18% in premarket trading, adding to a 36% slide so far this year through Wednesday’s close.

The Boca Raton, Florida-based company’s revenue grew 11% to $817.9 million from a year earlier, missing the $872.6 million avearge estimate. The company, which also owns the Alani Nu and Rockstar Energy brands, said revenue for the Celsius line fell 12% and that it’s spending more on promotions and advertising, while reworking its product lineup for the brand.

“We remain focused on improving assortment productivity and strengthening execution to return brand Celsius to sustainable growth,” Chief Executive Officer John Fieldly said in a statement.

Celsius has seen sales boom as demand for energy drinks continues to outpace sales growth for coffee, sodas and other nonalcoholic beverages. The company is also dealing with consumers splurging less on pricey drinks, combined with higher materials and shipping costs amid the Middle East conflict.

The category has also become crowded with competitors as more drink makers and store private-label brands launch their own offerings to jump on the trend. Earlier this year, Costco Wholesale Inc., a key retailer for Celsius, launched its own private label energy drink, sparking a selloff of Celsius shares. While Fieldly has said that Celsius continues to have a good relationship with Costco, Celsius said Thursday that “softness in the club channel” contributed to the decline in Celsius brand sales.

At the same time, Celsius has spent more on discounts and advertising to woo shoppers, lowering its gross profit margin for the quarter to 48.1% from 51.5% a year ago. Adjusted earnings per share were 36 cents, short of analyst expectations of 41 cents.