戴森发布499美元AI摄像头智能牙刷CameraJet，切入高端口腔护理

Dyson Ltd. introduced a $499 toothbrush that uses artificial intelligence and a built-in camera to give real-time feedback, the latest in a growing subset of gadgets that put AI and video in sometimes unconventional places.

Smart toothbrushes are hardly new. Companies such as Oral-B and Philips offer models that work with an app to track coverage, pressure, brushing time and other user data. But Dyson said its new CameraJet model, announced Tuesday, is the first with an integrated camera to narrow in on the gaps in the teeth, where plaque first forms then hardens, and direct a precision jet at them. It is available now for preorder and is being offered in blue and pink.

The product launch follows a broader push by consumer tech companies to normalize the presence of cameras in devices that didn’t traditionally have them, including glasses, headphones and pendants. It remains to be seen how large the market will be for products like these that have yet to attract mainstream interest. And there are signs that smart toothbrushes — camera-enabled or not — remain a niche category even after several years on the market. In one study published last year, more than 85% of participants reported being unfamiliar with the category.Privately held Dyson, which also offers home and personal-care appliances such as vacuum cleaners, fans, air purifiers and hair dryers, said it spent six years conducting research and development for the new toothbrush.“We have seen some innovation in this space, but it's largely focused on digital features and brushing specs — and no real breakthroughs in the category, which is where we come in,” Senior Commercial Manager Niamh Turney said in an interview ahead of the launch.

The company is marketing the device toward what it believes is a sizeable portion of people who often skip flossing. The system is designed to both clean teeth and help keep gums healthy, according to Dyson. The toothbrush also works with the company’s existing MyDyson app, which offers live viewing, guided cleaning, coverage mapping and personalized brushing insights.

Over the years, Dyson has attempted to expand into other product categories, including washing machines, which were discontinued in 2005, and electric cars, abandoned in 2019. However, the company found success in 2016 with the launch of its roughly $400 Supersonic handheld hair dryer and later expanded its personal care lineup. By 2023, sales of Dyson’s hair-styling products accounted for 30% of its US business. More recently, Dyson introduced the $100 HushJet Mini Cool handheld fan, which has frequently been sold out since it debuted in April.

Read More: Dyson’s New $100 Portable Fan Is Beating the Heat — and Sales ExpectationsThe company now views oral care as its next major category with plans to introduce related products such as non-foaming toothpaste.The CameraJet toothbrush features a 100,000-pixel macro lens that scans at 28 images per second and is powered by machine learning algorithms trained on nearly 470,000 dental images, the company said. Once the toothbrush identifies certain areas, it uses a precision jet to fire short bursts of mouth rinse at those spots.The brush head, which incorporates both firm and soft bristles for stain removal and gumline cleaning, oscillates to reach difficult spots, the company said. The CameraJet also has various brushing intensity settings, such as gentle, variable and deep clean, along with haptic alerts that notify users if they apply excessive pressure.Dyson recommends brushing for three minutes, with the battery lasting between seven and 10 days between charges.