石头科技称韩国扫地机器人市场份额超50%，扩充无线/蒸汽清洁机产品线

Roborock, the world's No. 1 robot vacuum maker, has surpassed 50% market share in Korea and is strengthening its cleaning appliance lineup with products such as cordless and steam cleaners. By expanding its product range, the company is targeting diverse consumer demand while also deploying strategies to boost brand affinity in Korea, including expanding offline touchpoints and strengthening after-sales service (AS).
According to Roborock on the 6th, the company's cleaning appliances currently available in Korea total 37 products across four lines, including robot vacuums and cordless vacuums, with nine products launched this year alone, expanding the lineup. Eight years after entering the Korean market in 2019 with a single product, the 'Roborock S6,' the company has established itself as a leading cleaning appliance brand.
"Based on the product competitiveness we built around robot vacuums, we are expanding our vacuum mop and cordless vacuum product ranges," a Roborock official said. "While robot vacuums clean the entire home, we have structured our product range so that vacuum mops and cordless vacuums handle spaces requiring detailed care, such as stain removal and cleaning crevices."
Indeed, the 'F25 Steam' vacuum mop launched last month combines vacuum cleaning, mopping, and steam functions in a single product. It offers a 'two-stage high-temperature hygiene care' system that washes rollers with 95°C hot water and cleans floors with 180°C high-temperature steam. The 'H60 Hub Plus' cordless vacuum is an all-in-one product equipped with an automatic dust-emptying dock, featuring up to 170W of suction power and a powerful brush.
Behind this product range expansion lies the brand competitiveness secured in the robot vacuum market. According to a global market research firm, Roborock recorded a market share of more than 50% in Korea's robot vacuum market last year, maintaining its market lead. In particular, the 'S10 MaxV Ultra·Slim,' launched in the first half of this year, strengthened key cleaning functions such as suction power and the mopping system, as well as driving and space-entry capabilities. The 'Q Revo 2 Pro,' launched last month, offered consumers a variety of choices with its compact size and price competitiveness.
Roborock is also investing in expanding consumer touchpoints. A representative example is the 'Roborock X Hanwha Eagles Brand Day' held last month at Hanwha Life Ballpark in Daejeon. The company operated an experience zone themed as a baseball stadium locker room. The aim was to broaden offline touchpoints by providing opportunities for consumers to directly experience Roborock's smart home cleaning technology.
The company is also focusing on strengthening the personal data protection and after-sales service systems that Korean consumers value. Roborock is enhancing its security system through a 'Trust Center' while boosting its service competitiveness by expanding domestic AS centers and operating on-site AS services.
Roborock is also continuing to invest in technology to maintain its market-leading position. The company's research and development (R&D) investment more than doubled from 619 million yuan in 2023 to 1.42 billion yuan last year. Roborock invests more than 7% of its revenue in R&D every year to strengthen its product competitiveness.
"Since each consumer has different living environments, cleaning methods, and functions they consider important, we are working to provide a diverse range of cleaning appliance choices," a Roborock official said. "We will continue to introduce products that meet segmented demand and strengthen our position as a leading brand in the cleaning appliance market."