星巴克韩国称冷萃品类一周销售环比增长30%

Starbucks Korea said on the 5th that sales in its cold brew category rose 30% from the previous week during the seven-day period from June 27 to July 2. The company attributed the increase to a growing number of consumers seeking light, refreshing iced beverages as a record-breaking heat wave continues.
Starbucks Cold Brew is an iced coffee made by extracting beans from Africa and Latin America at low temperatures over 20 hours. Since its launch in 2016, cumulative sales have surpassed 270 million cups.
The company said its new product "Coco Cold Brew," launched on June 27, drove the category's sales growth. Coco Cold Brew combines Starbucks Cold Brew with coconut water, which is known to aid hydration due to its rich electrolyte content, and contains 75 calories for a Tall size. The summer-limited beverage "Sea Salt Caramel Cold Brew" has also maintained steady popularity. Since its first launch in 2023, the product's cumulative sales surpassed 10 million cups this year.
Sales in the refresher category also rose more than 20% during the same period. Last month, Starbucks successively introduced "Pink Peach Refresher" and "Pink Peach Coconut Refresher," which add lemonade to peach, mango, and strawberry flavors. Priced in the 4,000 won range, Pink Peach Refresher gained popularity mainly among consumers in their 20s and 30s, surpassing cumulative sales of 300,000 cups within a month of launch. Pink Peach Coconut Refresher, which combines a coconut base with natural caffeine, is drawing attention as a beverage for light energy replenishment. Both products contain about 30 milligrams of caffeine for a Tall size.
"As the heat continues, sales of cold brew category products, characterized by their clean and smooth finish, have increased," said Choi Hyun-jung, head of food and beverage development at Starbucks. "We hope customers experience the more diverse promotional products at Starbucks and find their own beverage this summer."