Ray-Ban Meta 智能眼镜在韩国开售，SKT、KT、LG U+与新世界I&C参与销售分销

"Hey Meta, how's the weather in Seoul today?"
On the 22nd, when the AI smart glasses "Ray-Ban Meta (Gen2)" officially launched in Korea, wearing the product and posing the question on a street in Jongno, Seoul, an answer flowed out from beside the ear. "It's cloudy with a temperature of 26 degrees. There may be rain accompanied by thunder and lightning at some point today." When it actually began to rain a moment later, this reporter requested, "Take a video." Even while holding an umbrella, the street scenery could be filmed wherever the gaze turned.
SK Telecom (017670.KS), KT (030200.KS), and LG Uplus (032640.KS) began selling Ray-Ban Meta on their respective official online malls and at some offline stores that day. The three companies, seeing that AI glasses will lead the next-generation AI device market following the smartphone, have entered a competition to seize the early market. Behind this also lies an intention to expand their service ecosystems and diversify revenue sources with AI devices as the axis.
Along with the start of sales, the three companies rolled out plan-linked discount programs and operated experience zones to attract customers. As the retail price ranges from 690,000 won (base model) to 740,000 won (polarized lens model), which is no small amount, they aim to compete on discount terms.
SK Telecom first sells six types of the Wayfarer at its official mall and six stores in the metropolitan area and operates experience spaces. Subscribers on plans of 100,000 won or more per month receive monthly installment discounts of 12,000 to 24,000 won. The company is also reviewing the development of specialized services that link its own AI service "A." with the voice and camera interface of the AI glasses. This is read as a lock-in strategy to bind the usage experience of its subscribers.
KT started online mall sales that day, and from the 3rd of next month will expand its sales channels to general dealerships nationwide and open experience zones at 11 stores across the country. KT membership customers receive a 10% discount. Those who choose the "Yogo69 Plan Device Type B" can use it for around 16,000 won per month based on a 24-month installment.
LG Uplus offered "Mania Device" benefits, in which the discount range varies according to the plan. Subscribing to a high-priced plan such as the 69 or 65 plan and bundling a 36-month installment can bring a discount of up to 80%.
Domestic online and offline distribution is handled by Shinsegae I&C. From that day, Shinsegae I&C supplies the product to the three telecoms' online malls and some dealerships, as well as to Electro Mart inside E-Mart stores nationwide, Lotte Hi-Mart, and SSG.com.