GS25称K-pop相关累计销售较2023年增长100倍，仍不足以推动GS Retail重定价

GS25, the convenience store chain operated by GS Retail, said on the 22nd that its K-pop sales have grown, with this year's cumulative sales of K-pop idol albums and collaboration products increasing 100-fold compared with annual sales in 2023, the early stage of its collaborations.
GS25 began selling idol albums in 2023. By expanding its influence based on infrastructure such as its nationwide store network, its core customer base in the 10s and 20s age groups, and the Our Neighborhood GS app, the chain has established itself as a major sales channel, with open runs to purchase albums and special perks continuing during each K-pop idol comeback season.
GS25 also launches collaboration products reflecting concepts alongside album sales timed to comeback periods. It has also carried out joint marketing with the direct participation of members. A representative example is the collaboration with BOYNEXTDOOR conducted in June this year. Timed to the release of the first full-length album "HOME," GS25 sold the album exclusively through the convenience store channel and unveiled a variety of products and its own content using the artwork. In July, it launched two ice cream products reflecting the concept of "Ice Cream," a new song by Yeonjun of TOMORROW X TOGETHER. The initial batch of 40,000 units quickly sold out, and additional production is under discussion.
GS25 plans to continue creating synergy with entertainment companies. Through idol collaborations, GS25 has raised product attention and awareness, expanded sales in related categories, and achieved the effect of attracting foreign customers. In fact, foreign customers accounted for more than 70% of idol album sales in the first half of this year. Entertainment companies can also simultaneously expand offline fan contact points and gain marketing effects timed to comeback periods.
"GS25 is evolving into a platform where fans can enjoy the comebacks of K-pop artists together," said Lee Jung-pyo, head of GS Retail's marketing division. "Going forward, we will organically connect albums, collaboration products, experiential content, and online and offline marketing to establish ourselves as an essential course for foreign customers who visit Korea in search of K-content, while creating a new fandom culture."