新世界百货与首尔大学合作的 AI 个性化研究论文获 ICML 接收

Shinsegae Department Store said on the 23rd that its artificial intelligence (AI)-based hyper-personalized customer analysis technology, developed jointly with Seoul National University, has been accepted as a paper by the International Conference on Machine Learning (ICML), the world's most prestigious AI conference.
It is the first time in Korea's department store industry that the results of an industry-academia research collaboration have been accepted as an ICML paper. ICML is the world's top-tier international academic conference where researchers from global big tech firms and leading universities present the latest AI technologies.
"This is the fruit of an industry-academia collaboration project that Shinsegae Department Store has pursued for about a year since signing a business agreement with Seoul National University's Graduate School of Data Science in January last year," a Shinsegae Department Store official said. "The acceptance of this paper is significant not only in that Shinsegae Department Store's AI capabilities have been recognized on the world stage, but also in that we have secured the technical capability to apply research results to actual retail settings."
The "AI Ready Data" that Shinsegae Department Store and Seoul National University studied is a data system designed so that AI can independently understand and analyze various shopping data, including not only customers' purchase histories but also their visit patterns and brands of interest.
While existing systems were limited to customer-group-level analysis based on factors such as gender, age, or VIP (very important person) grade, along with brand and product recommendations, this research has made it possible to analyze each individual customer's purchasing tendencies and lifestyle more precisely. The company explained that it has secured a foundation for developing an AI-based retail platform that provides customized services for each customer.
In a preliminary simulation conducted based on the research results, applying AI-based personalized recommendation technology was found to raise average spending per customer by up to 46%.
Shinsegae Department Store plans to introduce an "AI Sales Agent" based on the research early next year. The AI Sales Agent is a business AI analysis tool that analyzes on-site sales data in real time to support the identification of customer characteristics and purchase patterns, product operations, and promotion strategy planning.
"The acceptance of this paper goes beyond a simple research achievement; it is significant in that the AI capabilities produced by the research have been recognized globally," said Lee Sung-hwan, executive director of sales strategy at Shinsegae Department Store. "Going forward, Shinsegae Department Store will continue to advance customer experience and retail innovation based on AI technology, strengthen its data-based decision-making system, and create a new retail paradigm."