KT高管专访阐述AI Agent与Token Factory的AX平台战略，无新增订单或财务量化信息

KT (030200.KS) is accelerating its push to become an AX platform company on the strength of its artificial intelligence agent technology. The aim is to have agents proactively suggest options tailored to customer needs and carry those requests through to execution. For corporate clients, the company plans to focus on Token Factory, a new business that brokers access to a range of AI models.
Won Man-ho, head of KT's AX Platform Division, outlined the strategy in an interview with Seoul Economic Daily on the 15th at the company's Gwanghwamun office in Seoul.
On Sept. 29, KT overhauled its flagship customer app, My KT, into an AI-centered app, strengthening convenience and personalized benefits. "Within a week of the revamp, the number of queries per user rose about sixfold and the share of agent usage increased about fivefold," Won said. "In the past, if you asked for a roaming product recommendation, you would be taken to another page to sign up. Now the sign-up is completed within the chat window itself."
AI services are moving toward "headless AI," in which everything is handled without switching screens, Won said. He expects AI to take on a larger role as a personal assistant, noting that Muse, the AI agent app Meta released last month, has drawn strong interest overseas. "Agent functions need to evolve into a form that predicts a customer's next action and makes suggestions first," Won said. "We want to expand beyond My KT and KT.com."
KT recently launched a plug-in service that links its official product and benefit information to ChatGPT. Plug-ins are integration tools that connect ChatGPT with outside services, data and functions to support tasks such as information lookups. The company plans to make its product information service available on other AI platforms, including Claude. My KT is also moving beyond the limits of a telecom carrier app. With Hana Tour's AI agent now integrated, for example, users can get travel consultations and product recommendations in the app's chat window.
Won cited Token Factory as the core of KT's business-to-business platform strategy. The technology analyzes the difficulty and characteristics of a user's question in real time, then automatically selects and connects to the most suitable model among a range of AI models. It also sharply reduces a customer's input tokens through prompt compression. "Designing pricing to match customer needs has long been our strength as a telecom carrier," Won said. "We want to offer a range of options so that developers as well as corporate customers can sign up for Token Factory products."