乐天七星饮料Soonhari Gin上半年销售额已超过去年全年

Soonhari Gin, an alcoholic beverage brand from Lotte Chilsung Beverage, surpassed its full-year sales from last year with first-half revenue alone this year. Backed by product competitiveness that highlights fruit flavors, the company expects annual sales this year to exceed double last year's figure.
Lotte Chilsung Beverage said on the 23rd that Soonhari Gin recorded first-half sales of approximately 17 billion won this year, surpassing last year's annual sales of 16.2 billion won in just six months. Based on this growth trend, the company forecast that annual sales this year would more than double from the previous year. Cumulative sales of Soonhari Gin are also expected to exceed 120 million units, based on 355mL cans, by the end of this year since its 2021 launch.
Soonhari Gin began with the launch of "Soonhari Lemon Gin" in 2021 and has steadily expanded its product lineup, now operating four varieties: Lemon Gin, Grapefruit Gin, Yuja Gin, and Sangria Gin. Lemon Gin had the highest sales share at 58%, followed by Grapefruit Gin (22%), Sangria Gin (11%), and Yuja Gin (9%).
Product competitiveness is also cited as a growth factor. Soonhari Gin applies a "freeze-leaching method," which involves freezing whole fruit at ultra-low temperatures before leaching, to preserve the natural taste and aroma of the fruit. The company also broadened consumer choices by offering various alcohol contents, including 4.5%, 7%, and 9%, as well as zero-sugar products.
"Developing products that reflect consumer trends and continuously strengthening our differentiated taste and aroma led to this growth," a Lotte Chilsung Beverage official said. "We plan to further enhance Soonhari Gin's unique competitiveness and communicate the brand's value to more consumers going forward."